Digital Marketing & Content Production Consultant - Sahasrara Media and Entertainment
(2019-06)
- Produced 40+ digital ad films and TVCs for Amazon, McDonald's, KFC, Dettol, Snapchat, and Hero MotoCorp — covering Indian and international markets in 6+ languages, delivering every project on schedule and within client budget.
- Grew a self-founded production company from zero to a client roster spanning FMCG, QSR, tech, and automotive sectors within the first 18 months, with repeat briefs from 80% of clients.
- Produced 10-episode broadcast series (Amrit Ganga, Anchor Link) distributed across Indian TV channels and YouTube; episodes averaged consistent weekly viewership through targeted content scheduling.
- Drove app-install and social engagement campaigns for PocketFM India —shooting and delivering promotional AVs optimised for mobile-first audiences on short turnaround cycles.
- Line produced multilingual music video production for independent artists and major labels, managing talent, crew, and platform-specific edits (YouTube, Instagram Reels, Shorts) to maximise organic reach.
- Secured media partnership for the International Imagination Festival (TedEd Student Talks), extending the event's digital footprint and content distribution reach across social and online platforms.
Freelance Creative & Marketing Consultant - Government & NGO Clients
(2018-06 - 2019-05)
- Recorded 300 minutes of bilingual educational content (English & Hindi) for the Prime Minister's Pradhan Mantri Arogya Mitra health initiative — content deployed nationally across digital and broadcast platforms.
- Produced radio jingle and 5-language audio-video training suite for Saukhyam Reusable Pads — a brand awarded on India's 75th Independence Day — supporting a government-recognised social impact campaign.
- Created full corporate video content strategy and production for Avaada (sustainable energy), translating CSR data into compelling narrative content for investor and public-facing channels.
- Hosted and moderated live digital panels including an Earth Day panel with global change-makers and a Menstrual Hygiene Day webinar — building real-time audience engagement across Facebook Live.
Creative Consultant - Peninsula Pictures Pvt. Ltd.
(2017-03 - 2018-01)
Show: Mayavi Maling — Star Bharat TV Channel
- Led pre-production for a prime-time fantasy TV series — overseeing casting, shoot timelines, location scouting, VFX briefs (Prana Studio), costume design, and workshop delivery — bringing the show from concept to camera-ready in a compressed pre-production window.
- Coordinated cross-department production workflow across Art, Costumes, VFX, Sound, and Post — reducing shoot-day delays by establishing clear requirement lists, look-tests, and milestone gates before first day of principal photography.
Senior Creative Director - Beyond Dreams Entertainment
(2016-03 - 2017-10)
Show: Kuchh Rang Pyaar Ke Aise Bhi — Sony TV Channel
- Directed pilot creative from brief to broadcast — developing the show's comedy tone, cast selection, costume and set aesthetic, and music palette that shaped the series' brand identity on Sony TV.
Associate Creative Head - Triangle Film Company
(2012-11 - 2016-01)
- Cast 70 actors across a fantasy epic in 3 months for Devon ke Dev Mahadev (Life OK) — delivering a fully populated show-ready cast at pace, against a high-volume production schedule.
- Managed audience-facing content promotion for The Adventures of Hatim — writing, editing, and voicing monthly radio promos that maintained audience tune-in during season runs.
- Contributed as Associate Costume Stylist on Bajirao Mastani (dir. Sanjay Leela Bhansali) — a national award-winning feature film — supporting research, sourcing, fabrication, and final look-tests.
- Co-wrote Story, Screenplay and Dialogue for 4 feature films, including Shaadi Mein Zaroor Aana (2017, worldwide theatrical release).
Assistant Creative Intern - BBC Worldwide India
(2012-07 - 2012-11)
- Supported casting team with script briefings, audition coordination, and talent database management for a BBC tele-film — building foundational skills in production logistics and talent management.
