Amtul Jabeen

Creative and detail-oriented marketing professional with 6+ years of experience developing end-to-end marketing initiatives across web & digital content, social media, design, and campaign execution. Experienced creating campaigns for regulated industries including insurance brokerage, accounting, and healthcare, simplifying complex topics into clear, compelling copy that drives measurable results. Skilled in SEO-driven content strategy, adapting copy based on search intent, keywords, and SERP opportunities.

Familiar with CMS platforms including WordPress and Adobe Experience Manager, and passionate about leveraging AI tools responsibly to elevate creativity and efficiency. A collaborative storyteller who ensures content performs without compromising voice or clarity.

Marketing and Communications Officer at The Darling Home for Kids (2023-07 – 2025-12)

• Developed high-performing digital content across email, web, social, and editorial channels, driving a 47% YoY increase in website traffic through SEO, paid ads, and optimized copy.
• Wrote and distributed results-driven newsletters, growing engaged subscribers by 15% YoY while reducing unsubscribe rates.
• Strengthened social media engagement by 161% across Facebook, Instagram, and LinkedIn through strategic storytelling, targeted content, and platform-native formats.
• Managed and optimized Google Ads campaigns alongside boosted organic content to maximize campaign performance and audience growth.
• Wrote long and short-form content including press releases, editorial pieces, event promotions, and customer-facing resources across multiple formats and audiences.
• Led end-to-end production of the Annual Report, coordinating cross-functional content, design, and publishing across departments.
• Built and maintained campaign and event landing pages, managing updates and content publishing through WordPress.
• Secured earned media coverage across multiple regional outlets through targeted media relations and strategic press outreach.
• Generated regular performance reports using Google Analytics, Metricool, and Excel, tracking KPIs, SEO metrics, and campaign ROI to inform content strategy.

Digital Communications Specialist at UforChange Movement (2021-10 – 2023-07)

• Created and optimized SEO-driven web, blog, and social media content, aligning with organizational brand voice and campaign goals.
• Managed editorial calendar, content planning, and performance reporting, ensuring campaigns met objectives.
• Collaborated with agency partners and sponsors, coordinating content for events like Fashion Runs Deep with Breakfast Television and Giving Tuesday.
• Executed paid social campaigns with measurable outcomes (60% average bio link taps, 20% donation goal achievement).

Digital Marketing Specialist at The Write Digital (2019-10 – 2023-07)

Founded a full-service marketing consultancy serving clients across the B2B and B2C sectors. Delivered end-to-end strategy, content, and campaign execution across multiple industries simultaneously. Key Clients: Hibiscus International Travel Agency, Ancient Egypt Alive, Case Insurance Brokers Inc., Dharna CPA, Private Refugee Sponsor Network (Ontario), Swiss Canadian Chamber of Commerce (Ontario)

• Partnered with Hibiscus International Travel Agency and Ancient Egypt Alive to develop and execute a social media strategy across LinkedIn and Facebook, creating engaging graphics and written content that increased reach and drove sign-ups for pre-travel webinars. Also contributed blog content and web copy to support their online presence and marketing initiatives.
• Produced SEO-optimized blog content, landing pages, email drip campaigns, sales letters, and web copy across regulated and corporate industries including insurance, finance, tech, and real estate.
• Developed and executed organic social media strategies for multiple clients, achieving results including a 188.9% increase in organic Facebook reach and 100% fill rates for workshops and webinars.
• Managed paid ad campaigns across Facebook, Instagram, and Google Ads for multiple client accounts, optimizing for reach, conversions, and ROI.
• Created marketing execution handbooks to equip client teams with sustainable, repeatable content processes.
• Built custom analytics dashboards and delivered monthly performance reports to client stakeholders, tracking KPIs and informing ongoing strategy.
• Wrote and published 35+ articles on Medium across publications including Better Marketing and The Writing Cooperative, growing an audience of 660 followers.

Digital Marketing Specialist Diploma in Digital Marketing – triOS College of Business, Technology & Healthcare (2021)

Bachelor of Commerce in Business & Marketing – IGNO University (2011)