Amy Celisse

Marketing professional with over 10 years’ experience delivering integrated, multi-channel campaigns across leisure, retail and major brands. Currently leading national paid media activity for Better Leisure Centres within a complex, multi-site environment, working collaboratively across shared, earned and local marketing teams. Strong track record in stakeholder and partner management, budget ownership and performance optimisation, with a growing focus on leadership, coaching and strategic marketing delivery.

Marketing Programme Owner at Better Leisure Centres

• Lead the planning and delivery of national paid media activity as part of Better’s core marketing programme, aligning owned, shared and local activity to support business priorities across a complex, multi-site leisure portfolio.
• Act as the subject matter lead for paid media, translating performance data into clear insight and recommendations to inform wider marketing planning and decision-making.
• Develop and manage integrated, end-to-end paid media strategies across acquisition, retention and re-engagement, ensuring activity supports customer journeys and commercial objectives.
• Manage significant annual marketing budgets, including forecasting, phasing and ongoing optimisation to ensure spend is aligned with performance and business targets.
• Build strong, trusted relationships across key business areas including Recruitment, Better Box Office and West Kent Expo (GLL’s business exhibition event), providing strategic paid media support to drive event attendance, lead generation and commercial outcomes.
• Work collaboratively with shared, earned and local colleagues to deliver joined-up marketing activity and consistent customer journeys across channels.
• Owned and managed the Mention Me referral scheme, overseeing performance, optimisation and integration into wider acquisition and retention activity.
• Lead on performance reporting and insight-sharing, reviewing KPIs regularly to identify opportunities for improvement and share best practice.
• Identify and develop new paid media opportunities through external partners, publishers and influencers, testing new approaches to drive growth and learnings.

Senior Marketing Executive at Better Leisure Centres

• Led the development and delivery of the annual customer-centric marketing plan across multiple products and services, using insight to define priorities and channel mix.
• Owned campaign strategy, planning, delivery and evaluation across digital and offline channels, ensuring activity was well-managed, on brand and delivered to agreed timelines.
• Acted as a key liaison between internal teams, senior stakeholders and external agencies on briefing, managing expectations and ensuring high-quality outputs.
• Introduced improved ways of working across the marketing and product team, including RACI frameworks and project management tool (Trello), to bring clarity, structure and accountability to campaign delivery.
• Monitored product and channel performance, adjusting tactics based on insight to maximise impact.
• Collaborated closely with creative and media agencies to deliver integrated campaigns aligned to business objectives.
• Supported and guided junior team members on campaign activation and delivery, contributing to team development and consistency of output.
• Used market research and customer insight to inform campaign strategy and messaging.

Marketing Executive at John Lewis

• Led the delivery of integrated marketing campaigns across online and offline channels, including digital, print, TV, radio and out-of-home, for high-profile electrical and technology brands.
• Acted as one of the primary marketing contact for major brand partners including Apple, Samsung and Microsoft, managing relationships, expectations, budgets and performance.
• Collaborated with in-house specialists and external agencies to plan and deliver campaigns that balanced brand, commercial and customer objectives.
• Managed campaign budgets, tracking spend and performance throughout delivery and securing additional funding from brand partners where appropriate.
• Presented campaign proposals, performance updates and post-campaign analysis to internal stakeholders and external partners.
• Led on the tactical trade marketing working group, responding quickly to external factors such as competition, weather or market conditions to protect performance.
• Organised photoshoots and worked with agencies and in-house designers to produce high-quality content for use across channels.

Digital Campaign Executive at John Lewis

• Owned the planning and delivery of digital campaigns for fashion and beauty categories, including key seasonal moments such as holidays and weddings.
• Briefed in-house digital specialists on upcoming product launches, promotions and brand activity, ensuring campaigns were aligned and well-timed.
• Coordinated activity across multiple digital channels to drive traffic to campaign landing pages and support commercial priorities.
• Led cross-functional working groups to plan and coordinate digital activity across multiple channels in support of key commercial and campaign objectives.
• Provided regular performance updates to buying and trade teams, using insight to inform decisions and optimise activity.
• Project-managed the rapid delivery of a Price Match campaign, bringing together multiple teams to launch at pace in response to market conditions.
• Briefed designers and collaborated with CX teams on website refreshes and landing page layouts to improve customer journeys and on-site performance.

Bachelor of Arts: Fashion Design and Marketing Graduated May 2014

London College of Fashion – Oxford Street

Level 5 Apprenticeship: Professional Coaching Graduated Nov 2025

Lifetime Training / Innovate Awarding