Marketing Evaluation, Marketing Research
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10 years' experience in marketing campaigns evaluation, ROI modelling, marketing research, data analysis and interpretation, project management, team management. BA in Economics and Masters from Oxford Brookes University graduated with Distinction.
7 years in marketing campaigns evaluation, sponsorship evaluation, partnership impact measurements, ROI modelling at VisitBritain. Covered tourism marketing, sports marketing, film marketing.
3 years in marketing research at GWI, Nielsen and YouGov.
MSc from Oxford Brookes University graduated with Distinction
