Ana Santos

Field Marketing and Events Specialist with SaaS experience delivering global virtual, hybrid, and in-person marketing programmes across EMEA and LATAM. Proven success executing webinars, customer events, user groups, and community programmes that increase engagement, attendance, and demand generation outcomes. Skilled in campaign execution, stakeholder management, event technology, CRM systems, reporting, customer marketing, and cross-functional collaboration. Fluent in English and Portuguese.

Community Events Specialist - Coupa Software

(2024-02)

• Lead delivery of 30+ global webinars annually across EMEA and LATAM.
• Planned and launched customer events across LATAM, growing participation to 100+ attendees.
• Increased webinar attendance rates by 15% through targeted promotional campaigns.
• Delivered customer summits, user groups, and community events attended by 150+ customers and prospects.
• Partner with Marketing, Product, and Sales teams to align messaging and event objectives.
• Gather customer feedback and insights to improve future programmes.

Community Experience Analyst - Coupa Software

(2022-05 - 2024-02)

• Supported end-to-end delivery of virtual and in-person customer events.
• Created and managed event registration pages and attendee journeys.
• Executed email marketing campaigns through Marketo to drive registrations.
• Maintained Salesforce CRM data accuracy and campaign reporting.
• Produced post-event reports and performance insights.
• Provided live event support across global webinar and customer programmes.

Property Administrator - Fisher German LLP

(2021-05 - 2022-04)

Coordinated property marketing activities, stakeholder communications, compliance documentation, invoicing, and reporting.

Recruitment Consultant - Fabio Transport Ltd

(2020-02 - 2021-03)

Managed candidate sourcing, client relationships, recruitment campaigns, and customer service delivery.

Portuguese Interpreter - WORD360

(2019 - 2020)

Hospitality & Front of House - Amadeus Food

(2019 - 2020)

BSc - International Business & Management - Aston University (2024)

Business Level 3 Extended Diploma

GCSEs - English and Mathematics