Anait Arutyunyan

Passionate and result-driven marketing professional with hands-on experience in producing strategic and tactical plans for B2B exhibitions and conferences to drive visitor attendance and boost sales. Creative and versatile, with hands-on experience in designing and producing traditional and digital marketing materials, such as brochures, flyers, banners, newsletters, social media posts and PPC campaigns.With over four years of experience in marketing support for various exhibitions and conferences, I have developed a strong understanding of the needs and challenges of the event sector and the best practices to deliver successful marketing campaigns across the marketing mix.

• Brand-building strategies;
• Email Marketing (5+years) on Hubspot and Mailchimp;
• Development and implementation of strategic marketing plans across marketing mix;
• Social media organic and paid campaigns management and optimisation (LinkedIn, Instagram/Facebook and X);
• SEO (SEMrush, Google Analytics and Google Search Console);
• Data management and segmentation;
• Web management and optimisation on Wordpress and ASP.events platforms;
• Advanced user of WordPress (platform set-up, management and optimization);
• Proficient user of Adobe Creative Suite (Photoshop, Illustrator, InDesign);
• Marketing budget allocation, management and optimisation.

Master in Marketing Intelligence

Business, Marketing & Communication School, INSA Barcelona

Master in Revenue Management

INSA Barcelona

Master in Marketing, Direct, Relational & Interactive Marketing

INSA Barcelona 

BA (Hons) Graphic Design

Central Saint Martins - London 

Introduction to Graphic Design -  Foundation Year

BA (Hons) Commercial Law

Moscow State University of Commerce - Moscow, Russia