Ananth Theivendrapoopathy

Executive with 15+ years driving commercial strategy, pricing, and operations across 20 markets, generating £800M+ annual revenue in telecoms and fintech. Proven track record in M&A, EBITDA turnaround, and cross-functional leadership across UK, Europe, US, and Australia.

Head of Pricing and Commercial Strategy - Lycamobile - London

(2015-03)

• Led global commercial strategy across 20 markets, generating £800M+ annual revenue through pricing governance, advanced analytics, and proposition design
• Built and scaled Pricing and Revenue Optimisation teams (13 members), driving EBITDA turnaround from negative to positive via data-led commercial decisions
• Served as ExCo member steering fintech strategy, M&A due diligence, Uganda market entry, and end-to-end Spanish acquisition integration

Senior Commercial Analyst - Lycamobile - London

(2011-05 - 2015-02)

• Engineered financial modelling and scenario-forecasting frameworks strengthening pricing strategy, revenue assurance, and negotiation outcomes across multiple markets
• Developed predictive data models enabling strategic evaluation of pricing initiatives and quantified business case impact for executive decision-making
• Delivered monthly KPI and variance reporting to senior management, supporting competitive positioning and commercial strategy

Senior Product Manager - Lycamobile - London

(2008-01 - 2011-05)

• Managed end-to-end lifecycle of prepaid, postpaid, and VAS mobile products across multiple markets, driving revenue growth, market penetration, and churn reduction

Master of Science (MSc) - Engineering (2009)

Bachelor of Science (BSc) (Hons) - Engineering (2007)