AI Value & Governance Strategist
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Bridge AI value and governance by identifying opportunities to improve workflows, reduce costs, unlock revenue, and ensure responsible deployment across the AI lifecycle. With a background in business, marketing, and strategy, I bring a strong commercial focus on growth, efficiency, and value creation. Proficient in SQL, Excel, and Tableau, I use data to generate actionable insights that support operational performance and growth.
I am developing skills in Python, AI workflow design, and AI-assisted application development, with hands-on experience using LLMs across data and automation workflow use cases. I am passionate about identifying where AI can unlock the greatest economic value and relieve margin pressure. I developed a 7-stage AI Value Architecture Framework that links workflow analysis, financial modelling, AI system design, and governance to measurable business outcomes, while understanding alignment with AI governance, risk, and compliance requirements across the AI lifecycle.
A key principle in governance is that there is no one-size-fits-all policy. To operationalise a comprehensive governance system, AI initiatives must be layered across multiple policies and frameworks to ensure full legal, regulatory, and governance obligations are met across the AI lifecycle, pre- and post-deployment.
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Founder & Freelancer at ThinkLab Marketing (2023-12 – Present)
Co-Founder at Dalston Group (2021-06 – 2023-12)
Multi-Site Franchise Business Manager, 9.5% Shareholder in one franchise club at Anytime Fitness (2018-05 – Present)
Director of Online Coaching & Strategy at Prevail Fitness Ltd (2016-01 – 2018-06)
BSc (Hons) in Sports and Exercise Science – East London University (2008-09 – 2012-06)