Andreea Lazarescu

An ambitious, commercially astute professional and current HND Business Management & Marketing student, combining over 10 years of team leadership and retail operations experience with up-to-date academic knowledge. Proven track record in analyzing sales data, executing targeted product promotions, and managing regional territory visibility. Possesses an advanced understanding of consumer behavior, campaign execution, and market positioning.

Eager to leverage strong background in stakeholder management and operational leadership into an entry-level corporate marketing or business management role.

Stock Coach - Dunelm

(2025-08)

• Leverage data analytics tools (PowerBI) to interpret daily commercial performance, identifying stock-outs, inventory trends, and buying pattern anomalies.
• Drive strategic 'Commercial Availability' by executing precise product mapping and seasonal merchandising frameworks based on consumer demand trends.
• Collaborate directly with senior leadership to formulate the weekly Stock Focus Planner, managing visual merchandising layouts and marketing event transitions.
• Direct operational logistics and inventory audits for a team of 65+ colleagues, tracking key metrics to control loss prevention and enhance local store brand metrics (CSAT scores).

Assistant Manager - HobbyCraft Limited

(2019-02 - 2025-07)

• Planned and developed highly localized seasonal promotions (Easter, Christmas, etc.), translating corporate promotional calendars into actionable in-store marketing campaigns.
• Analyzed weekly and monthly store performance reports and financial sales data to identify product growth opportunities and design corrective promotional strategies.
• Led marketing-adjacent store initiatives, including the successful concept creation and execution of high-volume client engagement workshops and community charity events.
• Optimized local digital fulfillment workflows (Click & Collect order channels) to maximize positive customer touchpoints and retention rates.

Sales & Brand Representative - Elgeka Ferfelis

(2015 - 2017)

• Managed product portfolio presentation and visual merchandising executions across an assigned territory, ensuring maximum point-of-sale visibility.
• Monitored localized market trends and competitor strategic movements to provide actionable field intelligence to marketing and product management divisions.
• Exceeded targeted sales KPIs by understanding small-business client environments and applying tailored B2B account growth plans.

Territory Sales Representative - Sc D.R.I.M. Daniel SRL

(2012 - 2015)

• Cultivated active client networks across empty target territories, mapping commercial touchpoints and driving portfolio market share.

B2B Sales Representative - Sc Cronos Distribution

(2011 - 2012)

• Negotiated account-specific commercial trade terms, launched product distribution strategies, and built sustainable client pipelines.

Brand Merchandiser - Sc Supreme Group SRL

(2007 - 2011)

• Controlled product placement corridors and collateral layout execution at critical hypermarket chains, directly boosting consumer point-of-sale conversion rates.

Higher National Diploma (HND) - Business Management & Marketing

High School Diploma - Technical Focus - Technical High School, Alexandria (2000 - 2002)