Professional Experience
Strategic Account Director – HR Tech October 2024 – PresentTerryberry UK – SaaS Employee Reward & Recognition Remote/Macclesfield
- Developed and executed employee engagement SaaS sales strategies targeting enterprises with 1,000+ employees.
- Conducted discovery calls and product demonstrations addressing HR challenges such as engagement, turnover, and motivation.
- Collaborated with cross-functional teams, leveraging CRM tools like Salesforce, Salesloft, and Saleshood for efficient pipeline management.
- Represented Terryberry at industry events and mentored Sales Development Representatives (SDRs).
Key Achievements:
- Closed a major client deal within three months of employment.
- Built a sales pipeline worth £272,542 within first four months.
- Grew LinkedIn network to 5,000+ HR C-suite leaders, with posts reaching over 28.5k impressions.
Skills & Tools: SaaS sales, Salesforce, Salesloft, strategic planning, and C-suite engagement.
Sales Manager/Account Executive October 2023 – October 2024Guestia – SaaS Event/Travel Management Platform and AppRemote/Cranfield
- Start Up’s first sales hire
- Partnered with directors to implement Go-To-Market strategies and optimise sales processes.
- Managed a pipeline from SQLs, marketing efforts, and referrals, ensuring long-term success.
- Identified, nurtured & closed new qualified sales opportunities.
- Conducted product demos and crafted tailored sales proposals.
Key Achievements:
- Closed £274,160 in new business, achieving 55% of Year 1 target.
- Secured deals with top brands like Lenovo, Sauber F1 Team, Alpine F1 Team, Golf Saudi, Celestyal Cruises.
- £1.5M in new business sales pipeline generated.
- Defined and implemented an outbound sales process.
- Onboarded new sales software, Apollo.io, Octopus, LinkedIn Sales Navigator.
Skills & Tools: Freshdesk CRM, Apollo.io, LinkedIn Sales Navigator, pipeline management, and strategic prospecting.
Head of Business Development/Account Executive (Part-Time) October 2022 – October 2023Hayra – SaaS Audio Tour SolutionRemote
- Headhunted based on success at Achievers
- Built and scaled the sales function, contributing to early-stage revenue milestones.
- Worked closely with the founder to develop sales strategies, establish a pipeline, and refine pricing and product positioning.
- Developed persona-based messaging and onboarded tools like HubSpot and Lusha for enhanced lead generation.
Key Achievements:
- Built a £50,000 pipeline and closed £15,000 ARR in deals.
- Established scalable sales processes and tools.
Skills: HubSpot CRM, persona-based messaging, sales enablement, and pricing strategy.
Senior Enterprise Sales Development Representative, EMEA January 2020 – September 2023Achievers – SaaS Employee Reward & Recognition SolutionHybrid/Hemel Hempstead
- Generated new qualified sales opportunities for EMEA organisations with over 25,000 employees.
- Led qualification meetings, conducted demos, and collaborated with sales, marketing and solutions consultants.
- Mentored junior SDRs globally and contributed to global sales strategies.
Key Achievements:
- Highest target attained amongst Global SDR Team, 2020, 2021, 2022.
- I ranked 63rd in Wiser Elite’s 100 over 100. Award for top-performing Tech Sales professionals who have achieved over 100% of their target from the previous six months.
- 7/12 quarters most opps created! Including last 6 in a row.
- Asked to join Global Revenue Advisory Council to give my opinions and shape the future of sales and prospecting strategy globally.
- Generated £12.8M in sales pipeline, achieving top-performer status for multiple quarters.
- Successfully onboarded as a mid-market Account Executive, running opportunities for orgs on <3k employees.
Skills & Tools: Salesforce CRM, outbound prospecting, LinkedIn Sales Navigator, and objection handling.
Business Development Representative, ROW May 2017 – January 2020Kelverion UK Limited – SaaS IT AutomationHarpenden
- Managed a £40,000 monthly sales quota, developing new and existing customer relationships.
- Represented the company at trade conferences and collaborated on pricing strategies.
Key Achievements:
- Closed £562,250 in revenue in the last financial year, achieving 117% of the annual target.
- Successfully managed North American territories during a sales team restructure.
- Travelled to Canadian office to onboard/train new sales employees in North American Territory.
Skills: Full sales cycle management, CRM expertise, strategic account management, and consultative selling.
