Andrew Stimpfig

Retail media and retailer activation specialist with 4 years’ experience delivering in-store and online promotional campaigns for leading FMCG brands, including Unilever, Procter & Gamble, Coca-Cola, Arla and Danone. Skilled at turning brand objectives into retailer-compliant campaigns that are priced correctly and delivered on time, coordinating brand teams, retailer traders, legal and print suppliers. Closed £8.4m of campaigns with a 99.3% booking success rate and utilised creative experience to prevent £1.2m of incremental Asda revenue dropping from P&L.

Combines first-hand knowledge of how retailers approve and deliver activation with market research, deck-building and presentation skills, and is now seeking a brand-side trade marketing role.

Client Executive at SMG (2024-01 – Present)

• Deliver in-store and online promotional campaigns for brands across chilled, health and beauty and soft drinks, achieving a 99.3% booking success rate (between April 2024 - September 2025).
• Coordinate suppliers, retailer traders and buyers, account managers, legal and printers to deliver multi-channel campaigns.
• Adapt brand artwork in InDesign, Photoshop and Acrobat Pro to Asda’s creative guidelines, improving shopper-facing execution and preventing £1.2 million in Asda revenue from dropping between April and July 2025, avoiding re-prints, compensation fees, strained supplier relationships, and leading to repeat bookings.
• Delivered £8.4m of brand led campaigns for Arla, Danone, Alpro, Procter & Gamble, Unilever and Coca-Cola between August 2024 and January 2025.
• Advise brand contacts on campaign mechanics, timings or formats that improved approval or performance.
• Use Excel to track campaign progress, budget allocations, deadline targets, and briefs for in-flight activations.

Product Marketing Executive at Gig Retail (2022-05 – 2023-12)

• Built sales packs and playbooks in PowerPoint and InDesign, presenting data and recommendations to Asda and Amazon to positive client feedback.
• Designed and wrote copy for sales packs used to drive growth for Asda brands.
• Attended client meetings weekly and interacted daily with client contacts.
• Undertook trend research & client reviews to support business media plans.
• Optimised web content to improve keyword performance, improve website ranking, increase dwell time and reduce bounce rates.

Freelance Marketing Assistant at First Press Editions (2021-06 – 2023-03)

• Created bid proposals for a small publishing company, First Press Editions, which publishes books for wine producers and vineyards.
• Attained a level 2 WSET (Wine & Spirits Education Trust) qualification to develop my knowledge in this field.

Communications intern at Lucy Group Ltd (2019-06 – 2019-07)

• Supported projects to update new content for the corporate website, working for the Marketing and Communications Manager and using the WordPress CMS platform.

2:1 in Classical Civilisation and English – the University of Leeds

3 A levels, including A* in English literature – Oxford sixth form college