Angelina Marrow

A strategic and results-driven senior digital leader with extensive experience in Ecommerce and customer experience optimisation. I have a proven track record in developing and executing comprehensive trading strategies across multiple categories, driving revenue growth, improving customer engagement and enhancing online user experience. I specialise in cross-functional collaboration, conversion rate optimisation and data-driven decision-making to maximise profitability.

Skilled at leading teams, managing external agencies and aligning digital initiatives with overall business objectives, I am passionate about building scalable e-commerce solutions that deliver measurable results.

I am a senior digital leader with extensive experience in ecommerce, customer experience optimisation and trade strategy development. I have worked with major brands like Boohoo Group, The Very Group and Shop Direct, where I've led cross-functional teams, managed digital initiatives and drive significant revenue growth.

Key Experience:

• Boohoo Group (Karen Millen): Head of E-commerce & Trade, leading a team to optimise trade plans, enhance user experience and improve conversion through A/B testing and cross-functional collaboration.
• The Very Group: Senior Trade Manager, where I contributed to a 60% increase in turnover and a 50% growth in customer base by developing ecommerce strategies and driving successful campaigns.
• Shop Direct: Fashion, Sports and Beauty Ecommerce Trade Manager, where I optimised digital content and led personalised shopping innovations. Managed multi-channel customer communications and launched successful campaigns.
• Earlier Roles: CRM Manager and Brochures Manager at Shop Direct, where I led strategic customer communications, improved efficiencies and contributed to significant revenue growth.

I have a Bsc honours degree in Applied Consumer Science (business marketing).