Branding & Marketing / PPE Testing Manager at Motogirl Ltd (2025-07 – Present)
Key Responsibilities - Marketing, Branding & Social Media Manager and Motorcycle PPE Testing Manager
- Developed and implemented marketing strategies to strengthen the MotoGirl brand within the motorcycle apparel industry
- Managed all social media platforms including Instagram, Facebook, TikTok and YouTube to increase brand awareness and customer engagement
- Created and scheduled branded content, campaigns, product launches, and promotional activities aligned with company objectives
- Produced marketing copy for social media, website content, newsletters, advertisements, and product campaigns
- Coordinated influencer partnerships, rider ambassadors, sponsorships, and motorcycle community collaborations
- Managed paid digital advertising campaigns on Meta
- Maintained consistent brand identity and messaging across all customer-facing channels
- Monitored analytics, engagement metrics, and campaign performance to optimize marketing effectiveness
- Worked closely with photographers, videographers, designers, and external agencies to produce high-quality creative content
- Supported e-commerce growth through website content updates and customer engagement initiatives
- Promoted trade shows, motorcycle events, product launches, and rider community activities
- Managed customer communication, online engagement, and brand reputation across digital platforms
- Collaborated with sales, product development, and management to support business growth and product positioning
- Managed PPE testing and compliance processes for motorcycle clothing and protective equipment including jackets, trousers and gloves
- Ensured products met CE certification requirements and relevant safety standards including EN 17092 and associated PPE regulations
- Coordinated laboratory testing procedures including abrasion resistance, tear strength, seam strength, and impact protection testing
- Liaised with external testing laboratories, certification bodies, manufacturers, and suppliers throughout the compliance process
- Reviewed technical documentation, certification reports, and product specifications to ensure regulatory compliance
- Worked closely with product development teams to improve garment safety, comfort, durability, and rider performance
- Oversaw quality assurance processes to ensure production consistency with certified product samples
- Investigated product issues, testing failures, and compliance concerns, implementing corrective actions where necessary
- Maintained accurate testing records, certification documentation, and compliance
- Monitored changes in motorcycle PPE legislation, certification requirements, and industry best practices
- Oversaw marketing for accurate technical information and verified safety claims for product promotion
- Ensured testing procedures, documentation, and operational processes met internal quality and safety standards
PPE Product Development Consultant at Motogirl Ltd (2024-09 – 2025-07)
Full product cycle support from design through launch
- Assist with garment design, construction and full specification for manufacturing
- Assist with the design of hangtags and garment labels to ensure compliance and conformity to the relevant CE and UKCA standard
- Selecting materials and manage required BSI standard testing
- Complete and prepare all required CE and UKCA certification documentation for submission
- Review samples to ensure assembly and quality on safety products has been met to ensure compliance
- Compile marketing assets to be used by Motogirl and their motorcycle dealers to ensure the correct information is communicated on the protective garment for launch of product
Customer Service and Sales at Mirella Clothing (2024-02 – 2024-03)
- Assisting with online order processing
- Customer sales in store
- Weekly inventory counting, reporting to management
- Support social media advertising and campaigns
Primary School Assistant (Part Time) at Hennops Hoekie Primary School (2021-06 – 2021-12)
Part time role, whilst studying, helping children in after-school childcare with homework and activities
Executive Committee at University of Pretoria- Vividus Day House (2021-09 – 2023-09)
Served two terms on the Executive Committee of Vividus Day House. 2021-2022 served as the Administration portfolio and Clothing & Branding portfolio. 2022-2023 served as the First Year Guardian and Internal Culture portfolio.
- Awarded Day House of the Year in the terms 2021-2022 and 2022-2023
- Awarded Best Administration portfolio 2021-2022
- Awarded Best First Year Guardian portfolio 2022-2023
Summer break - Travelling and Explore new places at Personal (2024-03 – 2024-08)
Traveling and exploring new places, historical sites and museums across the United Kingdom
