Anita Devi

Creative and results-driven Social Media & Digital Marketing Specialist with 10+ years of experience delivering audience growth, lead generation, and brand engagement across multiple industries including travel, lifestyle, and local business marketing. Skilled in developing high-performing organic and paid social campaigns across Meta, TikTok, LinkedIn, and Google Ads, with a proven track record of increasing engagement, growing online communities, and driving website traffic through data-led digital strategies. Experienced managing multiple client accounts, creating conversion-focused content, analysing campaign performance, and delivering measurable ROI in both agency and in-house environments.

Digital Marketing Executive - The Best of Walsall (BOW) / Local Social Media Company - Birmingham

(2023-01)

• Manage and grow 20+ client social media accounts across Facebook, Instagram, TikTok, and LinkedIn.
• Develop and execute paid advertising campaigns across Google Ads, Meta, and TikTok focused on lead generation and engagement.
• Create tailored content strategies aligned with client objectives and target audiences.
• Analyse campaign performance using Google Analytics and Meta Insights to optimise results.
• Increased client social media followings by up to 50% within six months.
• Improved engagement rates by 35% through audience targeting and content optimisation.
• Delivered a 60% increase in website traffic through SEO-focused content improvements.

Freelance Digital Marketing Executive - Honeymoon Dreams / Pure Destinations / Beach Weddings - Birmingham

(2023-07 - 2025-03)

• Delivered end-to-end digital marketing support across social media, paid advertising, content marketing, and website management.
• Managed WordPress websites and created conversion-focused landing pages and promotional content.
• Executed paid social and remarketing campaigns to increase enquiries and bookings.
• Grew Facebook audience from 2,000 to 8,000 followers through organic and paid social strategies.
• Increased customer enquiries and engagement through targeted campaign optimisation.

Digital Marketing Executive - Honeymoon Dreams / Pure Destinations / VIP Birmingham - Birmingham

(2016 - 2022)

• Led multi-channel digital marketing campaigns across social media, SEO, email marketing, and website content.
• Produced SEO-optimised blogs, travel content, and landing pages to improve search visibility and conversions.
• Managed email campaigns and newsletters using Mailchimp.
• Increased Twitter/X followers by 20% while improving overall social engagement.
• Helped grow website traffic and online conversions through SEO-led content strategies.

Digital Marketing Assistant - TF Marketing Management - Birmingham

(2013 - 2016)

• Managed client social media accounts and supported digital marketing campaigns across multiple channels.
• Assisted with SEO initiatives, website updates, and content optimisation.
• Delivered email and SMS marketing campaigns.
• Contributed to a 25% increase in website traffic through SEO and content improvements.

BA (Hons) - Marketing - Birmingham City University