Ankita Lahane

Digital Marketing specialist with a strong track record of driving organic traffic growth, boosting search rankings, and delivering measurable results across multiple industries globally. Proficient in On-Page, Off-Page, and Technical SEO, AEO/GEO, Paid Ads, Social Media, Email Marketing, and Influencer Marketing. Passionate about staying ahead of algorithm updates and industry trends to keep campaigns competitive. Looking to bring this expertise to a forward-thinking organisation.

Internet Marketing Specialist at Virtual Employee Pvt. Ltd. (2022-09 – Present)

• Plan and manage all aspects of SEO — On-Page, Off-Page, and Technical — including keyword research, content creation, and backlink building for international and local clients.
• Implement and monitor SEO strategies to improve organic search rankings for clients across 10+ industries including Edtech, Fintech, Real Estate, Healthcare, SAAS, and Ecommerce.
• Conduct regular website audits and provide clear, actionable recommendations to fix technical SEO issues and improve overall website performance.

SEO Executive at iB Arts Pvt. Ltd. (2021-12 – 2022-09)

• Planned and executed digital marketing campaigns (SEO, SMO, SEM) for international and local clients across Real Estate, Education, SAAS, Beauty, Healthcare, and Manufacturing sectors.
• Handled all aspects of SEO including keyword research, grouping and mapping, market segmentation, funnel setup, and management of GSC, Google Analytics, and GTM for client websites.
• Measured and reported performance of all digital marketing campaigns using GA, GSC, and Google Data Studio.
• Identified trends and insights from data; used these to optimise spend and improve campaign performance.
• Planned and ran A/B conversion tests and helped internal teams build and improve landing pages.
• Brainstormed new growth strategies for brands and properties.
• Created HTML and XML sitemaps and Robots.txt files for better indexing.
• Prepared weekly and monthly traffic and ranking reports for clients.
• Developed Social Media Optimisation strategies on a weekly and monthly basis.
• Set up and optimised Google Ads (PPC) campaigns including keyword strategy, landing page optimisation, and conversion tracking.
• Managed the company's own Influencer Marketing Platform — handled SEO, SMO, lead generation, brand collaborations, and campaign execution.
• Ran SEO for niche websites to achieve high traffic and keyword rankings.
• Formulated social media strategies for new client businesses.
• Added and scheduled content and blogs on WordPress.
• Managed Google My Business listings and handled local promotions for local businesses.
• Communicated with industry professionals and influencers on social media to build a strong network.
• Created, curated, and managed all published content — images, videos, and written content.
• Work with content creators to optimise web content for SEO, making sure it follows best practices and current industry trends.
• Use Google Analytics (GA4), Google Search Console, and other SEO tools to track key metrics, build reports, and make data-driven decisions.
• Help clients nurture leads and build brand presence using a mix of organic, paid, and social media marketing strategies.
• Add and schedule content and blogs on different CMS platforms as needed.
• Manage Google My Business profiles for clients using Local SEO tools like Bright Local, SEMRush, and MOZ Local to drive local visibility and lead generation.
• Create social media calendars for platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Pinterest; design creatives and run hashtag research and content promotion.
• Create social media ad copies and run paid ads for promoting products and services; provide performance insights using analytics tools.
• Execute influencer marketing campaigns by collaborating with industry influencers to reach target audiences and grow brand engagement.
• Use Google Ads and social media advertising to boost paid traffic and improve online presence.
• Plan and execute AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search experiences including Google AI Overviews, ChatGPT Search, Bing Copilot, Gemini, and Perplexity.
• Optimise website content using entity-based SEO, semantic search principles, structured data, and E-E-A-T guidelines, helping clients increase visibility in AI-generated answers and LLM-driven search results.
• Collaborate with content teams to create AI-friendly content frameworks, FAQs, topic clusters, and authoritative resources that improve inclusion in AI Overviews and enhance discoverability across emerging AI search platforms.
• Conduct LLM optimisation audits and content gap analysis to align client websites with evolving AI search algorithms and generative search experiences.

Digital Marketing Analyst at Square Deal Media Agency (2020-04 – 2021-12)

• Planned and executed all digital marketing activities including SEO, SMO, SEM, email marketing, social media, and advertising campaigns.
• Carried out keyword research and mapping, On-Page, Off-Page, and Technical SEO recommendations for local and international clients.
• Created XML sitemaps and Robots.txt files; worked on redirections, website speed improvements, image optimisation, and mobile usability testing.
• Designed, built, and maintained social media presence across multiple channels.
• Planned and executed digital campaigns for various client projects.
• Measured and reported performance of all digital marketing (SEO, SMO, SEM) using analytics tools on a weekly and monthly basis.
• Brainstormed new creative growth strategies for clients and created content calendars.
• Collaborated with guest bloggers, influencers, content writers, and PR agencies.

Digital Marketing Executive at iVizion Technology (2019-01 – 2020-04)

• Planned and executed digital marketing activities including SEO, SMO, SEM, email marketing, social media, and advertising campaigns.
• Performed keyword research and mapping, On-Page, Off-Page, and Technical SEO recommendations.
• Created XML sitemaps, Robots.txt files; worked on redirections, website speed issues, image optimisation, and mobile usability testing.
• Designed, built, and maintained social media presence across channels.
• Planned and executed digital campaigns for various client projects.
• Measured and reported performance of all digital marketing activity on a weekly and monthly basis to clients.
• Brainstormed new and creative growth strategies for brands and created content calendars.
• Collaborated with guest bloggers, influencers, content writers, and PR agencies.

Digital Marketing Intern at IIDM Institute (2018-07 – 2018-12)

• Worked on client SEO projects — keyword research, On-Page, Off-Page, and Technical SEO.
• Created and posted content on social media profile pages of clients.
• Planned and executed social media marketing strategies for various clients.
• Wrote and optimised Google Ads copies; set up landing page optimisation and Facebook Ads campaigns.
• Created and published content for social media profiles on a regular basis.
• Worked on market research, audience targeting, and keyword research and mapping strategies.
• Created performance reports using Google Analytics and other reporting tools.

Bachelor of Engineering in Information Technology – Sant Gadge Baba Amravati University (2013 – 2016)

Digital Marketing Specialist Certification in Digital Marketing – IIDM Institute (2019 – 2020)

Polytechnic Diploma in Information Technology – Govt. Polytechnic, Amravati (2010 – 2013)