Anna Kryzhanivska

Senior Influencer & Affiliate Marketing Manager with 6+ years of experience driving performance-led revenue growth across Tier-1 markets (UK, US, CA, AU) in dating, crypto, and tech verticals. Specialised in scaling performance-driven influencer and affiliate channels, contributing to multi-channel revenue growth and generating $149K+ within 6 months while optimising CPA and improving funnel efficiency. Experienced in managing high-value partnerships, structuring performance-based deals, and aligning influencer traffic with affiliate monetisation models (CPA / RevShare).

Strong focus on ROI, conversion quality, revenue per user, and long-term LTV growth.

Influencer & Affiliate Manager at AllDigitalAds (2024-12 – Present)

• Drove consistent revenue growth across influencer & affiliate channels, generating $49K+ within 6 months as part of a broader multi-channel growth strategy, supporting overall revenue growth across channels
• Managed and optimised budget allocation across influencer & affiliate channels, improving performance efficiency and ROI
• Optimised funnel efficiency, increasing revenue per click while reducing traffic volume (143K → 3.6K clicks), demonstrating a high-intent acquisition strategy
• Generated 1,600+ registrations and 360+ transactions, improving conversion quality and revenue per user
• Managed 150+ paid influencer integrations and 45+ long-term ambassador partnerships, focusing on performance-based collaborations
• Structured and optimised CPA ($150–300) and RevShare (25–40%) models, improving ROAS up to 2.5 (30-day) and reducing CPA by 25%
• Negotiated performance-based deals and discounted placements, improving cost-efficiency and reducing CAC
• Led cross-channel campaigns (Instagram, TikTok, YouTube), aligning influencer traffic with affiliate funnels via Affise
• Designed and executed large-scale activations (Beauty Contest, Dating Festival), contributing to +15% MoM user growth
• Coordinated with cross-functional teams (SEO, paid media, design) to optimise funnel performance and ensure compliance with platform policies

Influencer Manager at Coinband Marketing Agency (2024-03 – 2024-11)

• Executed performance-driven influencer campaigns in the crypto vertical, focusing on conversion and traffic quality
• Managed and optimised high-budget influencer campaigns (up to $300K monthly), focusing on performance, ROI, and efficient budget allocation
• Analysed campaign metrics to improve CTR, conversion rates, and audience targeting, supporting scalable growth strategies

Influencer Manager at Braintack_ (2022-01 – 2024-02)

• Executed 200+ influencer collaborations across tech and AI sectors, driving engagement and brand visibility
• Established and managed 30+ long-term KOL partnerships, strengthening brand positioning and retention

Influencer Manager at Blockster (2020-06 – 2021-12)

• Launched influencer campaigns in the crypto and blockchain space, focusing on YouTube and Telegram
• Negotiated partnerships and optimised influencer database to maximise ROI and campaign efficiency