Annie Williams

I care about content that feels real. The kind that makes people stop scrolling, feel seen, or think differently, not just something that ticks a box on a content plan. My background spans journalism, PR, and charity communications, from front-page reporting to leading campaigns around suicide prevention.

I've spent a lot of time working with people sharing deeply personal experiences, so I'm used to handling stories with care while still making them land. Most of my work focuses on health, wellbeing, and lifestyle, where tone and trust matter, and I'm at my best when I'm creating content that feels human, not polished for the sake of it. The kind people engage with because it resonates, not because it's been over-engineered.

Marketing and Communications Officer at PAPYRUS Prevention of Young Suicide (2023-01 – Present)

• Lead social media strategy and delivery, driving engagement and brand visibility across platforms.
• Founded and led the Supporter Stories campaign, producing impactful, sensitive content through interviews with those affected by suicide.
• Led the charity's rebrand in April 2026, owning the website development, resource creation and team management
• Manage the charity's relationships with influencers and celebrities.
• Represent the charity at national events, including political conferences and media engagements, advocating for suicide prevention.
• Direct and deliver video and podcast campaigns in collaboration with partner organisations.
• Created key national campaign resources, including the widely distributed World Suicide Prevention Day Supporter Pack.
• Lead blog and written content, producing high-quality, on-brand materials on suicide prevention and mental health.
• Produce digital creative (Adobe Creative Suite, Canva) to support campaigns and social channels.

PR Consultant at Agent Marketing, Liverpool (2022-01 – 2023-12)

• Sole PR lead managing communications across a 40-client portfolio spanning transport, legal, charity, and education sectors.
• Delivered end-to-end PR and content strategies, including campaign messaging, website rebrands, and long- and short-form content.
• Secured high-impact media coverage across national TV, radio, and press, significantly increasing client visibility.

Reporter at Liverpool Echo (2021-01 – 2022-12)

• Covered breaking news across Wirral and St Helens, consistently delivering timely, high-impact stories.
• Specialised in human-interest reporting, producing emotionally driven features that resonated with large audiences.
• Secured front-page print coverage and top-performing online stories.

Senior Editor and Content Writer at OriGym Centre of Excellence, Liverpool (2020-01 – 2021-12)

• Led content strategy across web, email, and campaigns, with a focus on SEO and conversion.
• Introduced student storytelling content, showcasing powerful success stories to drive engagement.
• Delivered SEO-optimised content to improve search visibility and organic traffic.
• Developed and executed email marketing campaigns to nurture and convert audiences.

Talent Manager at The Blogger Agent, Brighton (2019-01 – 2020-12)

• Managed a portfolio of high-profile beauty and fashion influencers, driving growth and brand alignment.
• Secured partnerships with leading beauty and fashion brands, negotiating commercial deals and long-term collaborations.
• Acted as key liaison between talent and brands, ensuring seamless campaign delivery and relationship management.

Reporter at Various magazines and news outlets (2017-01 – 2019-12)

• Reported across news, events, and culture for regional publications including Liverpool Echo and VIBE (RMC Media).
• Covered major stories and live events, including the New Ferry explosion and large-scale city events, delivering front-page and breaking news coverage.
• Produced features on arts, music, and lifestyle, including venue and restaurant reviews and interviews with notable figures.
• Secured interviews with key voices in the music scene, including members of Arctic Monkeys.

BA Hons in Journalism – Liverpool John Moores University (2016-01 – 2019-12)

Level 3 Extended Diploma in Journalism and Media Practices – The City of Liverpool College (2013-01 – 2015-12)