Arina

Social Media Manager specialising in content strategy, paid campaigns, and cross-platform growth. Experienced in increasing audience reach by 30%, improving engagement rates, and optimizing campaigns to drive qualified leads on Instagram, TikTok, LinkedIn, and Facebook. Adept at producing compelling visual and written content, enhancing brand presence, and delivering measurable marketing outcomes.

Social Media & Marketing Manager (Social Media Focus) - Anytime Care - London, UK

(2024-12)

• Managed Instagram, Facebook, and TikTok accounts, delivering 30+ pieces of content per month to maintain consistent brand presence
• Grew social media audience by 1,000+ followers in 3 months, increasing inbound leads through targeted campaigns
• Refined content formats, captions, and posting strategy over 3 months, boosting engagement rate by 25% across social media platforms.
• Generated 100+ inbound leads monthly through targeted paid and organic campaigns on Meta platforms, driving measurable growth in brand awareness and customer acquisition.
• Reduced cost per lead (CPL) by approximately 20% by refining ad creatives and audience targeting
• Executed 15+ paid campaigns via Meta Ads Manager (Facebook & Instagram), improving click through rates by 30% and increasing conversions by 20%
• Improved response time to client enquiries by 40%, boosting conversion rates and enhancing overall client satisfaction
• Led website improvements by adding blogs, recommending enhancements, and implementing key content updates, improving user experience and boosting lead capture by 30%

Content & Social Media Specialist - Legal Advice Centre (University of East London) - London, UK

(2023-12 - 2024-06)

• Managed LinkedIn and Instagram accounts, handling 200+ student and external enquiries monthly, improving response efficiency and engagement
• Boosted and shared video and photography content that increased social media engagement by 15%, strengthening brand visibility and audience interaction
• Cut response time to enquiries by 75% (2 hours to 30 minutes), improving stakeholder satisfaction
• Crafted 20+ pieces of visual and written content monthly to support engagement and outreach
• Built a structured resource platform, improving accessibility to student opportunities
• Spearheaded the creation of 100+ brochures and marketing materials, which were instrumental in showcasing a diverse range of university initiatives, and improved student awareness
• Led the planning and execution of a high volume content calendar across Instagram and Facebook, producing 15–25 posts per month to maintain consistent audience engagement
• Implemented content optimisations informed by analytics, increasing social media post visibility by 20% and improving overall engagement metrics
• Produced 200+ high impact visual assets through professional studio photoshoots, driving engagement and enhancing campaign visibility across multiple marketing channels.
• Analysed audience data across 20+ campaigns to refine content strategy, resulting in a 25% increase in engagement and improved audience targeting
• Collaborated with design and marketing teams across 10+ campaigns to ensure cohesive branding and messaging, enhancing brand consistency and audience recognition.
• Drove campaign support that increased product interest and contributed to sales growth

Social Media Manager & Content Creator - Art in the Docks - London, UK

(2021-09 - 2022-12)

• Led the planning and execution of a high volume content calendar across Instagram and Facebook, producing 15–25 posts per month to maintain consistent audience engagement
• Implemented content optimisations informed by analytics, increasing social media post visibility by 20% and improving overall engagement metrics
• Produced 200+ high impact visual assets through professional studio photoshoots, driving engagement and enhancing campaign visibility across multiple marketing channels.
• Analysed audience data across 20+ campaigns to refine content strategy, resulting in a 25% increase in engagement and improved audience targeting
• Collaborated with design and marketing teams across 10+ campaigns to ensure cohesive branding and messaging, enhancing brand consistency and audience recognition.
• Drove campaign support that increased product interest and contributed to sales growth

BA (Hons) - Media and Communications - University of East London (2019-09 - 2023-06)