Arshad Ali
Technical SEO and digital marketing professional
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About
Technical SEO and digital marketing professional with an MSc in Management with Digital Marketing and a BS in Software Engineering. Combines hands-on technical execution — Core Web Vitals optimisation, structured data, workflow automation — with commercial marketing skills to deliver measurable improvements in organic visibility, site performance, and lead generation. Comfortable working across both development and marketing teams, translating technical findings into clear business actions.
Experience
Technical SEO Specialist - Orion Byte - London
(2024-11)
- Conduct structured technical SEO audits using Screaming Frog, Ahrefs, and GSC, identifying crawl issues, metadata gaps, and indexation inefficiencies to improve search visibility.
- Optimise Core Web Vitals (LCP, CLS, FID) across client websites, improving PageSpeed Insights scores and mobile usability to support organic ranking performance.
- Execute on-page and local SEO activities including keyword optimisation, schema markup (JSON-LD), internal linking improvements, and Google Business Profile management.
- Configure GA4 event tracking and reporting dashboards to monitor organic performance, user behaviour, and campaign attribution for client accounts.
- Collaborate with clients and internal teams to translate technical SEO findings into prioritised, commercially relevant action plans.
Freelance Digital Marketing - Fiverr / Independent Clients
(2021-03 - 2023-09)
- Delivered SEO improvements, WordPress website builds, and performance optimisation for small business clients across multiple industries.
- Customised WordPress and WooCommerce sites using Elementor, implementing speed optimisation techniques including caching, image compression, and CDN configuration.
- Managed client projects independently from brief through delivery, building strong communication and project management skills across concurrent engagements.
Education
MSc - Management with Digital Marketing - BPP University (2023 - 2024)
BS - Software Engineering - Sarhad University of Science & Information Technology (2015 - 2019)
