Marketing Executive - Sutton Hotel Collection - London
(2025-04)
- Own digital marketing across two luxury hotels (Mayfair & Windsor), leading social media strategy, content direction, and brand performance.
- Lead CRM, email, and guest data infrastructure via SevenRooms and Dotdigital, driving targeted, data-led engagement.
- Deliver website builds and migrations through Umbraco, acting as the digital lead across stakeholders and agencies.
Sales & Marketing Coordinator - St. James Court Hotel Limited - London
(2024-10 - 2025-07)
- Spearhead end-to-end execution of digital marketing campaigns, improving engagement by 17% and increasing bookings by 23%.
- Delivered prompt responses to customer queries across phone and digital channels, enhancing satisfaction and loyalty.
- Leverage GA4 and Looker Studio to monitor campaign performance and identify creative improvements aligned with KPIs.
Creative Content & Engagement Strategist - Fashion Days Events - London, Virtual
(2023-12 - 2024-09)
- Own full campaign lifecycle for digital activations, from concept ideation and creative production to launch and performance analysis.
- Produced trend-led Reels and visuals using CapCut and Canva Pro, boosting average video view time by 40% and consistently hitting Instagram Explore.
- Drive a 70% increase in Reels and Stories engagement through influencer partnerships, UGC briefs, and trend optimisation.
Client Services & Marketing Associate - DWIP Consultants - Coventry, Remote
(2021-12 - 2023-11)
- Managed execution of marketing campaigns for a diverse client base, overseeing timelines, creative quality, and stakeholder approvals.
- Utilised CRM tools and Excel to track campaign metrics, troubleshoot delivery issues, and optimise performance across client portfolios.
- Served as a single point of contact for clients and internal teams, ensuring clarity, accountability, and process improvement.
Marketing and Campaign Executive - Taurus Sarovar Portico Hotel - Asia, Remote
(2020-06 - 2021-11)
- Resolved guest communications with a 98% satisfaction rate while strengthening brand tone and PR positioning.
- Led creative content strategy and coordinated digital initiatives across SEO, email marketing, and social media platforms.
- Forged partnerships and orchestrated PR campaigns that improved brand visibility in competitive hospitality markets.
