Ash Hutchins

Commercially driven partnerships professional with experience building strategic relationships across luxury hospitality, travel, beauty, bridal and lifestyle sectors. A proven track record of securing and growing high-value partnerships with luxury hotels, hospitality groups and premium brands, translating relationships into significant, sustained revenue growth. Generated over £250k in annual sales through self-sourced partnerships and grew B2B revenue by 300% year-on-year at Gigi & Olive, with the hotel & bridal sector as a primary growth focus.

Earlier partnership work included luxury hospitality clients such as Maybourne Hotel Group. Alongside this, an early career in buying at ASOS and River Island built a strong analytical foundation, reviewing sales performance, spotting trends and refining ranges to drive margin, skills I bring together with relationship-building to make commercially-led, data-informed partnership decisions. Passionate about crafting exceptional, tailored experiences and building partnerships with clients that open doors, drive revenue and leave a lasting impression.

Business Development & Partnerships Manager at Gigi & Olive (2025-01 – Present)

• Lead all B2B partnerships, strategic collaborations and new business growth initiatives, with the bridal & luxury hotel sector identified as the primary growth channel.
• Generated £250k in annual revenue through self-sourced partnerships and direct sales activity.
• Delivered 300% year-on-year growth in the B2B division through targeted business development strategy.
• Built and managed relationships with leading luxury hotels, beauty brands, PR agencies, wedding planners and bridal industry partners, translating each relationship into a bespoke, high-value collaboration.
• Developed and negotiated commercial partnership agreements, sponsorship opportunities and brand collaborations, with brands such as; Jo Malone, Claridge's, Uber, 111Skin, Elemis, and more.
• Secured new retail and trade accounts, expanding brand visibility across key customer segments.
• Created and delivered partnership proposals, presentations and commercial pitches to senior stakeholders.
• Represented the business at industry events, networking opportunities and trade shows.
• Worked cross-functionally with marketing, product and leadership teams to launch partnership campaigns and events.
• Managed a pipeline of prospective partners, driving long-term revenue growth and customer acquisition.

Partnerships & Operations Manager at Evermore London (2023-03 – 2025-01)

• Led partnerships, private label projects and corporate gifting programmes for luxury hospitality and lifestyle clients.
• Delivered partnerships generating £240k annual profit.
• Managed relationships with luxury hospitality and lifestyle clients including Top Cuvée, The Twenty Two and Maybourne Hotel Group.
• Secured new clients and international growth opportunities.
• Oversaw multiple client projects end-to-end, from proposal through to delivery.

Project Manager at Earl of East, London (2022-04 – 2023-03)

Managed all custom projects and company collaborations. Accounts included JW Anderson, &Objects, Henry Holland, Studio Lenca, The Great Frog and more.

Production Assistant at Earl of East, London (2021-10 – 2022-04)

Established Assistant Buyer at ASOS, London (2020-09 – 2021-10)

• Analysed weekly sales performance of £2.8M, identifying trends to inform range and buying decisions.
• Developed a range of 350 styles per quarter alongside Buyer at a £30M spend each season across a global supplier base, using performance data to shape the portfolio.
• Responsible for buying a range of 50–100 styles per quarter at a £2M spend, balancing commercial performance with range curation.
• Gained 3% margin year-on-year by identifying and consolidating a stronger-performing supplier base.
• Sourced a new Brazil factory with an existing supplier, reducing lead times and cost prices across the range.

Assistant Buyer at River Island (2019-08 – 2020-08)

Career Break at Personal Travel to South America

6 Months

Assistant Buyer at River Island (2015-01 – 2019-02)

Online Course in Buying and Merchandising for Home and Lifestyle – London College of Fashion (2021 – 2021)

Level 3/4 Diploma in Business, Buying and Range Planning – Fashion Retail Academy, London (2015 – 2015)