Ashish Sahdev

Dynamic Strategy and brand communication Consultant with over 18 years of international experience spanning media & entertainment (radio, print, digital, OTT), client advisory, and high-impact UK-based consulting engagements with an early career start in hospitality. Adept at structuring complex, ambiguous problems, developing data-driven hypotheses, and translating deep analytics into compelling executive narratives, deep understanding of consumer behaviour and brand interdependence. Proven track record of delivering top-graded brand and consulting projects throughout the career and recently for prestigious UK institutions, including the FCDO and the UK Navy, with strategic recommendations successfully moving into implementation.

Expert in media business models, operating model improvements, KPI frameworks, and stakeholder-led change management. Currently reinforcing operational discipline and rapid judgment under pressure within BT's 999 Critical Services.

Customer Specialist, Process & Emergency Operations - BT (British Telecom) – Critical Services (999) - Glasgow, UK

(2025-10)

• Manage time-bound, high-accuracy emergency routing pathways requiring exceptional empathy, quick judgment, and strict process adherence under pressure.
• Identify operational friction points to support internal quality controls and efficiency enhancements in a highly confidential environment.
• Analyze emerging UK data trends and policy shifts, actively participating in operational feedback loops.

Head of Strategy & Content Communication - Vetta Mediacom / Madari Entertainment - India

(2013-01 - 2024-12)

• Owned strategy, partnerships, and narrative direction across film, audio, spoken word and branded content campaigns.
• Designed multi-channel content strategies (digital, OTT, social, audio-visual) to maximise reach and engagement.
• Led end-to-end strategy, proposition design, and narrative development for multichannel media programs across OTT, digital, and broadcast platforms.
• Advised ministries, NGOs, and corporate entities on policy-sensitive communications and complex stakeholder environments.
• Built performance dashboards and frameworks linking creative outputs to commercial KPIs, yielding a 10–25% uplift in brand recall and a 90%+ client repeat-business rate.

Regional Lead, Sales Strategy & Brand Content Communication - Radio City91.1FM (Leading National FM Radio and Digital station) (Jagran Group)

(2010-01 - 2013-12)

• Designed and launched integrated radio + digital media communication campaigns for FMCG, telecom, and retail clients.
• Developed strategic IPs and editorial properties; scaled them across multi-city rollouts.
• Analysed advertising performance, set campaign KPIs, and improved brand recall by 10–25%.
• Designed and launched high-yield national media properties integrating traditional radio with digital ecosystems.
• Orchestrated multi-city GTM strategies and delivered C-suite presentations to marquee sectors including Telecom, FMCG, Retail, and Education.
• Pioneered audience-insight and influencer-led formats that boosted listener engagement by 15–20%, earning the prestigious CEO Award in Year 1.

Branch Manager, Editorial Solutions - The Indian Express (Leading Newspaper)

(2007-01 - 2010-12)

• Spearheaded the launch of a new branded editorial solutions vertical, successfully balancing commercial revenue goals with core editorial integrity.
• Exceeded financial objectives by hitting 125% of revenue targets in Q1 and maintaining 110–150% in consecutive periods.

Hospitality Industry – Sales & Guest Relations - Taj Hotels, Radisson Noida (Pre-Opening), Sheraton Windsor Manor, Metropolitan Nikko (Japan Airlines Group)

(2000-01 - 2006-12)

• Advanced rapidly from front-office operations to B2B corporate sales and High-Net-Worth Individual (HNI) account management, maintaining a 95%+ client satisfaction rate.
• Launched Radisson Noida as Sales Manager, securing marquee corporate accounts (Samsung, LG, Honda Cars, Yamaha Motors, Moser Baer) and achieving 120–130% of multi-layered targets.
• Achieved 95%+ customer satisfaction across multiple properties.

MBA - Strategy, Innovation & Media - University of Glasgow (2024-01 - 2025-12)

Bachelor - Hotel Management - University of Bangalore

Diploma - Films and content - Barry John Film School