Asmat Ullah

Performance-led marketing leader with seven years owning the plan, the budget and the number. Directs ~$330K of media at a $264 blended CPA and built a digital agency to ~US$1.3M revenue serving consumer and e-commerce brands across US, UK and German-language markets.

Runs brand and performance from one desk: has built the landing page, bought the traffic and owned the conversion number on the same project. Seven years on the agency side of the client-agency relationship, an unusual advantage when the job is holding agencies to account.

Founder & Director - SEFcast LTD - Manchester, UK (hybrid)

(2024-01)

AI marketing-intelligence SaaS · Next.js, Go. Founded and funded a marketing-intelligence SaaS from concept to beta launch (2026), owning product strategy, positioning and go-to-market.

• Secured UK Government Innovator Founder endorsement against an assessed business plan (innovative, viable, scalable).
• Converted existing agency clients into the product's first cohort of adopters.
• Architected an MCP tooling ecosystem automating marketing audits, reporting and campaign operations.

Director of Search - Rocket Now - remote

(2021-01)

Independent marketing agency. Also Co-Founder, SES Management (paid media, web builds, reporting).

• Hold senior client relationships directly, scoping engagements and owning delivery and commercial outcomes across the portfolio.

Founder & Managing Director - A.D SEO Agency - Remote, global

(2019-01)

Fiverr PRO Verified, top 1% of marketplace · Featured in Forbes (2022)

• Direct ~$330K of media across a 10-account portfolio: 2,600+ conversions at a $264 blended CPA, owning channel mix, budget allocation, pacing, forecasting and performance reporting. Hands-on in Google Ads and Meta.
• Brand and performance together: built a client's landing site personally, then ran acquisition on it, delivering 209 leads at a $40.58 CPL from $8.5K of Meta spend (1.57% CTR, 484K impressions).
• Multi-brand eCommerce: organic and paid across 17 Search Console properties spanning retail, consumer products and home services in US, UK and German-language markets.
• Scaled Local Services Ads from $18.5K to $76.6K/yr for one client, conversions 85 to 249 (CPA $218 to $308); rebuilt a 13-year Google Ads account carrying $198K of lifetime spend.
• Own the full agency P&L: ~US$1.3M revenue across 5,400+ delivered projects, with pricing, margin, forecasting and supplier management. Top 1% of the Fiverr marketplace; Fiverr $1M Award.
• Built AI-enabled reporting workflows (MCP servers, 20+ API integrations) pulling live Ads, Analytics and Search Console data into automated dashboards and KPI tracking.

Associate Degree - Computer Science - Virtual University of Pakistan (2024-01)

Intermediate (Pre-Engineering) - Faculty of Science (2020-01)