Atif Dastgir

Performance Marketing Specialist with 4+ years of agency experience planning, managing and optimising paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads. Experienced in delivering lead generation and customer acquisition campaigns for businesses across more than 113 client projects spanning multiple industries. Skilled in campaign planning, audience targeting, keyword research, budget management, conversion tracking and performance optimisation.

Confident analysing campaign data, preparing actionable performance reports and working closely with clients and internal teams to improve campaign performance against KPIs including ROAS, CPA, lead quality and conversion growth. Experienced managing multiple accounts in a fast-paced agency environment while maintaining strong attention to detail and clear client communication.

Performance Marketing Executive - Star Advertizing - United Kingdom

(2022-01 - 2026-12)

• Planned, built and managed paid search and paid social campaigns across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads for multiple client accounts.
• Developed campaign structures, audience targeting strategies, keyword research and ad copy aligned with client objectives and campaign KPIs.
• Managed lead generation and customer acquisition campaigns, improving campaign engagement by more than 20% while reducing cost per lead by 15–25%.
• Monitored campaign performance daily and implemented optimisation across bidding strategies, audiences, creatives, keywords, placements and campaign structures.
• Managed campaign budgets, monitored spend allocation and maintained efficient budget pacing to maximise return on advertising investment.
• Produced weekly and monthly performance reports highlighting campaign performance, optimisation activities and practical recommendations for continued improvement.
• Implemented Meta Pixel, conversion tracking, UTM parameters and platform attribution to improve campaign measurement and reporting accuracy.
• Worked closely with creative, content and strategy teams to ensure campaign assets aligned with wider marketing objectives.
• Supported client communication by providing campaign updates, explaining optimisation decisions and discussing performance improvements.
• Managed multiple client accounts simultaneously while maintaining campaign quality, accuracy and delivery deadlines.

Digital Marketing Executive - E2Z Tech - Pakistan

(2020-01 - 2022-12)

• Supported the planning, delivery and optimisation of paid media campaigns across Google Ads and Meta Ads.
• Conducted keyword research, audience segmentation and competitor analysis to support campaign planning.
• Assisted in campaign setup, conversion tracking and performance monitoring across multiple client accounts.
• Prepared campaign reports and analysed performance data to identify optimisation opportunities and improve campaign outcomes.
• Worked with content and creative teams to develop advertising assets aligned with campaign objectives.
• Assisted with remarketing campaigns and audience development to improve conversion performance.
• Supported budget monitoring, campaign QA and optimisation across multiple ongoing projects.

Virtual Assistant – Digital Marketing - E2Z Tech - Pakistan

(2019-01 - 2020-12)

• Supported campaign coordination, reporting and campaign administration across digital marketing projects.
• Assisted with campaign setup, data collection, performance monitoring and reporting activities.
• Conducted market research, customer analysis and competitor research to support paid media planning.
• Gained practical experience across Google Ads, Meta Ads and digital marketing platforms.

MSc - Marketing - Ulster University (2024-01 - 2026-12)

MSc - Engineering - University of Agriculture, Faisalabad (2016-01 - 2018-12)