Ava Roeg

My name is Ava Roeg and I am a London based creative producer, art director, and graphic designer specialising in both print and digital design. Over the years I have worked at both larger companies, and with smaller start ups. I have joined teams as a freelancer, as well as working full time as part of in-house teams, and even head of graphics and marketing most recently.

I am most inspired by memorable visuals, and creating content that tells a cohesive story accross all platforms and medias. My time freelancing has often seen me work on projects with quick turnarounds, and I thrive under pressure. With my mixed skill set I can think creatively, whilst being aware of any limiations a project could face, allowing me to work efficiently from concept to completion.

I truly love branding, and translating ideas and concepts into an identity, and often geek out at my friends on shopping trips pointing out the brands or campaigns I admire. I love imagery, beautiful photographs, paintings, and even social media content. This means I am constantly sourcing references and gathering mood boards of inspiration.

Although, it isn’t only pretty images I am inspired by, I am a sucker for written words, video content, and the odd meme or two! I am truly passionate about creating beautiful editorial (in all its glorious forms) with clear purpose throughout. Although I am creative, I break the mould, as I am also very organised.

Good organisation means I meet deadlines with ease and can delegate work well to a team. The creative/organised synergy also means I could be editing images on photoshop or writing an article one minute and scheduling a klayviyo email campaign or planning an e-com shoot the next minute without breaking a sweat! Now for the traditional bit…..

Head of Marketing and Creative at The Hair Desk (2023-08 – 2026)

• Website Setup + Domain Registration
• Website Design
• Logo + Brand pack
• Model scouting and development
• Social media managment
• Photoshoot production
• Email campaigns
• New Client aquisitions
• Brands include - L’Oreal/ Wella/ Toni and Guy/ Headmasters/ KAO/ Estee Lauder/ Babyliss/ Pro Hair Mag/ Creative Head Mag

Head of Graphics / Art director at Brand Machine Group (2021-01 – 2023)

• Art Direction
• Branding + Logos
• Retouch
• Social Media Content
• Production
• Casting + scouting
• Look books
• Brands include- Penfield/ Duchamp/ Juicy Couture Kids/ Mothercare UAE/ Elle Kids/ Zalando/ USPA/ Lyle and Scot kids

Designer / Art director at Freelance (2019-01 – 2021)

• Art Direction
• Branding + Logos
• Retouch
• Social Media Content
• Production
• Casting + scouting
• Brands Include- Arcadia group / Evans / Wallis / Matches Fashion / The Style Report / Ge-nievah / Kehli / Cath Kidston / Peroni Nastro Azzurro / Asahi / Mortimer House / Mr Porter / The Style Report / Lucky Streak Records / Bandicoot Studios / Through The Trees

Creative Director / Events Manager at Trash Like You Records (2018 – 2022)

• Website Setup + Domain Registration
• Website Design
• Logo + Brand pack
• Event promo material
• Live music event set up + management
• social media
• Venues Include- The Hotxon/ Ace Hotel Shoreditch/ The Old Blue Last/ Donna Bar/ The Sebright arms/ The Curtain Hotel In House Branding + Marketing Executive at Gandys (2017 – 2018)
• Art Direction
• Styling
• Promotions for In-store and Online
• POS, Vinyls and Shop Windows
• Branding

Creative Contributor at Freelance (2015 – 2018)

• Fashion/Art Direction/ Branding / Graphic Design / Styling / Production / Copy Writing / Features Writing / Editing / Blog Posts / Modelling / Admin
• Clients include- President T / Rankin Studio / London Bike Mechanic /Camilla Arthur Casting / Black Rabbit / Fault Magazine / Tree News / Look Rogue / UNBLOCK magazine / Kanella & Co /Off The Rails Magazine / ISHTALK.com (now tieganreamsbottom.com) / The Telegraph / The Sun / OK Magazine / Jolie Magazine / La Femme Magazine / HUF magazine

Editorial Executive at M&C SAATCHI (2013 – 2016)

• Prepping content for web/ uploading content via cms
• Working directly with clients to achieve Sign off on content
• Commissioning freelancers
• Working on editorial concepts for pitches
• Managing editorial budget using brand ocean system

Fashion Editor at The House of Peroni (2014 – 2015)

• Concepting and producing editorials
• Art direction on print magazine and web layouts
• Fashion Editor of print magazine Issue 3 and 4
• Styling Photoshoots
• Booking Studios+Photographers
• Casting Models
• Liaising with Prs
• Picking up and dropping off Clothing
• Booking Cars and Flights
• Sourcing Garments
• Editing production coordinator at Novus Leisure (2012 – 2013)
• Managing bookings via email
• Liaising with clients on arrival
• Overseeing events and working with production team to keep a strict schedule
• Taking deposit payments
• Selling tables and helping to create customer promotions