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Ayanda Moeti

Ayanda Moeti

Commercial Insurance Broker | Insurance Subject-Matter Expert

Talent
LondonMember since September 4, 2026
Acturis
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Acturis

About

Commercial insurance professional with 15+ years' experience across broking, account management, new business, renewals, claims support, insurer negotiation, placement strategy and operational leadership. Cert CII qualified, with extensive practical knowledge of commercial insurance workflows and the ability to assess complex information, identify errors or gaps, and explain insurance concepts clearly and accurately. Experienced in managing commercial portfolios from prospecting through placement and renewal, developing relationships with underwriters and clients, and training colleagues on insurance products and sales processes.

Well suited to insurance subject-matter expert, AI training, model evaluation and workflow review projects requiring real-world commercial insurance judgement.

Experience

Senior Commercial Account Executive at H.R. Owen Insurance Services (2022-02 – Present)

  • Established the Commercial Insurance division from the ground up, including insurer agencies, Acturis configuration, client communications, marketing activity and operational processes.
  • Grew the commercial portfolio to approximately £600,000 in annual income within four years, managing the full client lifecycle from prospecting and new business through insurer negotiation, placement, renewal, cross-selling and ongoing relationship management.
  • Negotiate with insurers and underwriters to secure competitive terms and conditions aligned to clients' risk profiles and insurance requirements.
  • Account Executive for H.R. Owen's principal Motor Trade programme, representing approximately £2 million in annual premium.
  • Oversee elements of office operations including administration, IT coordination and staff management.

Senior Relationship Manager at Saffron Insurance Services Limited (2020-03 – 2022-02)

  • Managed a commercial book generating approximately £380,000 annual income.
  • Provided end-to-end ('cradle to grave') account management, including new business, renewals, ongoing servicing and claims management.
  • Developed the portfolio through new-business opportunities and active sales-pipeline management.

Sales Manager & Commercial Account Executive at C&M Insurance Services Ltd (2016-01 – 2020-02)

  • Managed a commercial client portfolio of approximately £1 million GWP and led a team of Account Handlers.
  • Analysed placement strategies, cross-selling processes and MI to identify growth opportunities; helped facilitate three insurer growth agreements.
  • Developed and implemented placement strategy, staff templates and scripts supporting consistent product recommendations and cross-selling.
  • Delivered internal insurance workshops covering Directors & Officers, Business Interruption and Terrorism insurance.
  • Acted as first point of contact for new-business enquiries and led negotiations with clients, insurers and underwriters.
  • Prepared for and attended insurer BDM meetings, supplied regular MI to the Managing Director and maintained key underwriting relationships.

Office Manager & Senior Commercial Account Handler at C&M Insurance Services Ltd (2015-06 – 2015-12)

  • Managed own client book and day-to-day office operations.
  • Trained staff and conducted performance reviews.
  • Oversaw renewals with retention above 90%.
  • Managed SME rollover arrangements, MI and compliance checks.

Commercial Account Handler at C&M Insurance Services Ltd (2011-05 – 2015-05)

Personal Lines Account Handler at C&M Insurance Services Ltd (2009-08 – 2011-04)

Customer Services Advisor at C&M Insurance Services Ltd (2008-06 – 2009-07)

Education

Cert CII in Insurance – Chartered Insurance Institute

Diploma in Insurance in Insurance – Chartered Insurance Institute

AS/A Levels – Havering Sixth Form College

GCSEs – Bower Park Comprehensive School

Skills

Commercial Insurance BrokerInsurance Subject-Matter Expert

Reviews

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