Bec Wall

I am a customer-focused professional with over seven years' experience in SAAS sales. I enjoy building trusted relationships with customers, understanding their business needs and helping them get the most value from software. At Lightspeed, I was promoted to Senior Sales Development Representative within my first year and appointed SDR Spokesperson, working closely with Marketing, Customer Success, Account Management and Onboarding to improve both the customer and team experience.

I also obtained my Mental Health First Aid certification, reinforcing my commitment to supporting colleagues and contributing to a positive, inclusive workplace. I particularly enjoy being a trusted stakeholder, collaborating across teams and acting as a voice for both customers and colleagues. I'm now looking to move into Customer Success, where I can build long-term customer partnerships, support customers beyond the initial sale and help them achieve lasting success with the software they use.

Senior Sales Development Representative - Lightspeed - East London

(2024-08)

Promoted to Senior SDR – July 2025

• Promoted within my first year in recognition of consistently strong performance, leadership and contribution to the UK & Ireland sales team.
• Appointed SDR Spokesperson, partnering with Marketing to improve outreach strategies, customer engagement and campaign messaging and alignment.
• Generated the highest Monthly Recurring Revenue (MRR) in UK&I BDR team from qualified opportunities in 9 of the last 12 months by focusing on customer fit and long-term value.
• Consistently maintained a 32–35% qualification rate, ensuring high-quality opportunities and positive customer outcomes.
• Worked closely with Account Executives to deliver seamless handovers, providing detailed customer insight to support successful onboarding and implementation.
• Partnered with Customer Success, Account Management and Onboarding teams to improve the customer journey, identify implementation risks and support customer retention during the onboarding phase.
• Shadowed customer reviews, renewal discussions and account planning sessions, developing a strong understanding of customer success strategies, portfolio management and account growth.
• Mentored and coached new Sales Development Representatives, supporting onboarding, knowledge sharing and ongoing development.

Business Development - Matrix Requirements - Remote

(2023-07 - 2024-07)

• Developed and validated new sales procedures for the BDR team, improving prospecting efficiency.
• Collaborated on software selection (Hubspot, Outreach, Salesforce, LinkedIn Sales Navigator, Cognism, Vidyard, etc.) to optimize qualification processes.
• Onboarded and trained new BDRs with structured workflows.
• Prospected at industry events to generate new client opportunities and raise brand visibility.

Business Development - Qualio - Hybrid

(2022-01 - 2023-07)

• Built and nurtured pipeline by identifying and qualifying prospective accounts across EMEA.
• Delivered tailored demos to prospects, identifying champions within organizations to accelerate expansion opportunities.
• Partnered with marketing on campaigns and demand generation, providing feedback to improve engagement and conversion.
• Completed Command of the Message & MEDDICC training, strengthening consultative sales and qualification skills.

Sales Development - CarGurus - Hybrid

(2020-03 - 2022-01)

• Focused on business development and securing new clients through targeted outreach strategies.
• Partnered with Account Executives to develop low-funnel sales opportunities and support pipeline growth.
• Consistently exceeded KPIs with accurate weekly, monthly, and quarterly forecasting.
• Supported onboarding of SDRs, sharing best practices and training on sales processes.

Account Manager - The Cpl Institute

(2018-08 - 2020-03)

• Developed and executed a Sales Action Plan to target new and existing clients.
• Managed a portfolio of customer accounts, building long-term relationships while identifying opportunities for account growth and retention.
• Reported KPIs and forecasts to senior management, ensuring accurate pipeline visibility.
• Represented the company at networking events and built a strong professional network.