Ben Green

Commercially focused Regional Sales Manager with more than 10 years of experience delivering growth across specialist vehicle, mobility and technical product sectors. Proven track record of developing new business opportunities, growing existing accounts and managing complex sales cycles across both public and private sector markets. Experienced in building long-term customer relationships, opening new markets and working closely with stakeholders to deliver tailored solutions.

Comfortable operating autonomously across large territories, managing sales pipelines, delivering product demonstrations and driving commercial performance through a consultative sales approach. Recognised for combining strong relationship-building skills with commercial awareness and a proactive approach to business development. Experienced in collaborating with engineering, production and operational teams to ensure customer requirements are translated into successful outcomes and long-term partnerships.

AREA SALES MANAGER at WOODALL NICHOLSON GROUP | BUS DIVISION (MELLOR & TREKA) (2025-09 – 2026-06)

• Managed regional sales activity across the Midlands.
• Successfully developed new customer relationships and opened opportunities with organisations that had not previously traded with the business.
• Built relationships with operators, councils and community transport stakeholders.
• Delivered product demonstrations and managed opportunities throughout the full sales cycle.
• Supported forecasting, CRM reporting and pipeline management.
• Worked closely with engineering, production and aftersales teams to deliver customer-focused solutions.

KEY ACCOUNT MANAGER at GM COACHWORK (2025-01 – 2025-09)

• Managed strategic customer accounts across public and private sectors.
• Delivered tailored mobility and specialist vehicle solutions.
• Coordinated customer requirements with internal teams to ensure successful project delivery.
• Built strong customer relationships and identified opportunities for account growth.

AREA SALES MANAGER at ALLIED VEHICLES (2022-01 – 2024-12)

• Delivered regional sales growth and managed territory performance.
• Developed new business opportunities and expanded existing customer relationships.
• Managed account development, forecasting and commercial performance across the region.

MOTABILITY SPECIALIST at GM COACHWORK (2018-08 – 2022-01)

MOTABILITY SPECIALIST at SIRUS AUTOMOTIVE (2017-08 – 2018-08)

ASSISTANT MANAGER at MAJESTIC WINE (2015-06 – 2017-08)

BA in Educational Development, Sport & Leisure – Nottingham Trent University

BTEC National Diploma in Sports Development