COS- Buyer/ Product Developer at Smart Womens (2023-09 – Present)
- Lead Buyer and Product Developer for smart woven collections, overseeing all woven categories: Tailoring, Outdoor, Trousers, Skirts, Tops and Dresses within the smart Wardrobe.
- Balance creative and Visual goals with commercial objectives, curating collections that are trend-led and commercially strong.
- Combining trend research, market analysis, sales and data analysis to guide collection strategy.
- Collaborate with design, pattern and fabric teams to deliver innovative, brand-appropriate collections.
- Mentor and manage a team of 3 across JB, AB and intern levels, nurture supplier relationship, supporting creative and commercially viable solutions.
- Manage multiple seasons, categories, and global collections concurrently, balancing shifting priorities with agility while maintaining a strong and creative focus.
Self- Employed/ Buying Consultancy & Guest Lecturer at Self-Employed (2022-12 – 2023-09)
- Guest Lecturer at Fashion Retail Academy on Fashion Management and Business, delivering workshops, lectures and student project feedback.
- Product sourcing for brands and stylists, translating commercial knowledge into practical industry insights.
- Founder of You Have Found, a sustainable resale and sourcing fashion business curating collections and running pop up events.
- Supporting international suppliers in developing UK brand relationships. Offering insight into industry practices, product development and range building for the UK market.
Buyer, Footwear, Accessories & Jewellery (Maternity cover) at HOBBS Ltd (2021-07 – 2022-12)
- Managed end-to-end product journey from concept to trading for a multi channel fashion brand.
- Oversaw range planning, trend analysis, and supplier negotiation, ensuring brand-appropriate and commercially viable collections.
- Introduced new product categories and suppliers, enhancing department offering and creative output.
Buyer, Footwear, Accessories & Swimwear at WAREHOUSE FASHION (2016-01 – 2021-12)
- Managed a combined 7 categories across Footwear, Accessories, Jewellery and Swimwear, Overseeing seasonal planning, product selection and supplier relationships.
- Collaborated closely with Creative Director to develop innovative and commercially viable collections for multiple seasons.
- Worked on brand elevating collaborations with Shrimps across 2 consecutive seasons. Delivery a 98% Sell through on the collection.
- Planned and executed the buying calendar, including travel and supplier visits, ensuring seamless delivery of collections.
- Monitored sales performance and adjusted ranges to maximise full-price sell through and profitability.
- Mentored and managed a team of 4, creating an open, goal focused environment and supporting professional development.
Buyer, Own Brand Footwear at TOPSHOP (2013-01 – 2016-12)
- Managed product and range development for own-brand footwear.
- Delivered profit maximisation through supplier management and range planning.
- Mentored junior team members and supplier category strategy.
Footwear Buyer at OFFICE SHOES (2007-01 – 2013-12)
- Career progression from Assistant Buyer, to Junior Buyer and Buyer.
- Gained experience in supplier management, product development and stock planning.
- Experience on Branded Footwear and Own Brand Footwear categories.
Assistant Buyer at FAITH FOOTWEAR (2004-01 – 2007-12)
- Assisted in buying and range planning for footwear categories.
- Supported in product development andf supplier relationships.
Store Manager at FRENCH CONNECTION (2002-01 – 2024-02)
- Managed day-to-day store operations, team leadership, and sales targets.
