Bhadra Anilkumar

Business Systems Administrator with 3+ years of experience administering CRM platforms, delivering user training and coaching, and supporting Sales and Marketing teams in B2B environments. Proven track record of gathering business requirements, mapping processes (As-Is/To-Be), and translating systems into clear guidance for non-technical stakeholders at all levels. Experienced in Agile/SCRUM delivery cycles, writing user stories, and testing system changes to support continuous improvement.

Actively building Salesforce administration skills via Trailhead, with strong transferable CRM and systems experience. A proactive problem-solver who works effectively both independently and collaboratively.

Product Specialist | Business Team - Apple - Exeter, UK

(2024-06)

• Delivered confident user training and coaching to account managers and store leadership on CRM workflows, reporting tools, and business system processes proactively identifying knowledge gaps and designing clear guidance materials that improved adoption and reduced manual errors.
• Gathered and documented business requirements from Sales and Marketing stakeholders; presented findings and dashboard specifications clearly to non-technical users at all levels.
• Administered and maintained accurate customer data across CRM, inventory, and fulfilment systems achieving 99%+ data accuracy across 100+ daily records and identifying system integration gaps that reduced customer escalations by 15%.
• Built and maintained Power BI dashboards and Excel reports tracking B2B account KPIs, sales pipeline, and fulfilment performance; presented weekly to leadership, saving several hours of manual reporting per week.
• Contributed to system improvement and technology change projects by testing outputs, documenting issues, and providing structured user feedback working independently to drive timely resolution.

Associate Analyst - Virtusa Consulting Services - India

(2021-04 - 2023-02)

• Acted as the liaison between technical teams and business users delivering training, user guidance, and confident presentations on reporting systems and dashboards to stakeholders at all levels.
• Gathered and analysed business requirements from global stakeholders; produced As-Is/To-Be process maps and recommended system improvements adopted across two client digital controls redesigns.
• Wrote user stories and participated in Agile/SCRUM sprint cycles including sprint reviews and change testing ensuring system changes met business requirements before release.
• Designed and built executive-level Power BI and Excel dashboards consolidating multi-source data, reducing manual reporting effort by 30% per sprint cycle.
• Maintained customer data integrity across integrated systems using SQL; led end-to-end data integration, cleansing, and validation improving accuracy for downstream reporting.
• Managed programme-level issue tracking in JIRA; reduced resolution time by 20% and improved data delivery SLAs for international stakeholders.

MSc - Business Analytics - University of Exeter, UK (2023-01 - 2024-12)

B.Tech - Electronics & Communication Engineering - Mar Baselios College of Engineering, India (2016-01 - 2020-12)