Bhavna Ponvalavan

I am a Digital Marketing Specialist with expertise in social media strategy, CRM and data analytics. With experience in managing online communities and developing impactful campaigns, I bring a balance of creativity and analytical insight to help brands grow their digital presence. Skilled in SEO, performance analysis, and content marketing, I specialise in building strategies that engage audiences and strengthen brand visibility.

Oru.Mayil – Co-Social Media Manager

Nov 2024 – Present

• Manage the digital magazine’s social media presence, growing and engaging a community of 12.5k+ followers.
• Develop and execute data-driven strategies to increase audience engagement and brand visibility.
• Conduct A/B testing to evaluate content performance and optimise campaigns.
• Collaborate with creatives to produce high-quality, on-brand content.
• Analyse audience behaviour to refine content strategies and improve retention.

Selected Projects (University & Freelance)

• Kulfi Beauty Social Media Strategy (2024): Designed a campaign to boost engagement by 40% and website traffic by 50%, incorporating influencer partnerships, UGC, and targeted ads.
• Data Analytics & Social Media Strategy (2024): Built a CRM and social media analytics dashboard to track engagement, donor conversion trends, and optimise campaign effectiveness.

• BA Digital Marketing and Advertising | University of Greenwich | Sep 2022 – Jun 2025

  Key modules: digital marketing strategy, data analytics, social media advertising, and integrated marketing communications.

• UAL Level 3 in Creative Media Production & Technology | Global Academy | Sep 2020 – Jun 2022
• GCSEs (8, Grades A–C) | Baylis Court School | 2015 – 2020