Bianca Jackson

Motivated and adaptable technology professional with a strong foundation in cloud technologies, a passion for AI-driven systems, and a growing interest in full stack development. My previous role working in advertising for Apple sparked my passion for pursuing a career in Technology. Extensive experience managing high-scale platforms and automation, working with diverse stakeholders across international markets.

Recently completed an AWS Cloud Engineering Bootcamp, gaining hands-on experience building and deploying cloud-based applications and infrastructure. Combining my background in data-driven environments with technical training, I bring strong problem-solving, analytical thinking, and collaboration skills. I am particularly interested in building end-to-end solutions that integrate cloud platforms, APIs, and modern technologies, and I am eager to contribute to innovative, real-world projects while continuing to develop my engineering skillset.

AWS Cloud BootCamp Training - Generation UK - London

(2025-11 - 2026-03)

Intensive, hands-on cloud training programme focused on gaining practical experience in core AWS services, cloud architecture and DevOps as well as real-world technical projects developing strong professional and workplace skills including problem-solving, project planning, and teamwork.

• Built and deployed AWS-based cloud solutions through practical projects.
• Automated cloud infrastructure provisioning using IaC tools aligned with DevOps best practices.
• Diagnosed and resolved cloud configuration and deployment issues using structured troubleshooting approaches.
• Collaborated in team-based projects, actively contributing to solution design discussions and communicating progress to ensure timely delivery.

Paid Social Manager - Katté & Co

(2025-01 - 2025-04)

Managed paid social campaigns for fashion and retail clients in a fast-paced agency, delivering measurable performance improvements across multiple platforms and mentoring junior team members.

• Managed a portfolio of fashion and retail clients by understanding their business goals, designing campaign strategies, and maintaining ongoing stakeholder relationships, achieving an average 15% uplift in client ROAS.
• Managed and optimised paid social campaigns on Meta, Pinterest, TikTok, and Snapchat using Ads Manager and TikTok For Business; tested creatives, monitored KPIs with Google Analytics and Excel, and adjusted targeting and bids to maximise ROI.
• Trained and supported junior team members while collaborating with planning and creative teams to align campaign objectives with content strategies, ensuring cohesive messaging and increasing engagement rates by up to 20%.
• Produced performance dashboards and reports using Google Data Studio and Excel; analysed campaign KPIs and presented actionable recommendations to clients, achieving 90% client satisfaction.

Paid Social Manager - Brainlabs

(2024-09 - 2024-11)

Managed paid social campaigns for e-commerce clients at a performance-focused agency, delivering measurable ROAS improvements while supporting team members in campaign execution and reporting.

• Managed paid social campaigns for two e-commerce clients by developing strategies aligned with their products, business goals, and target audiences, building and optimising campaigns across Meta, TikTok, and Pinterest; monitored performance metrics, A/B tested creatives, refined targeting, and improved ROAS by 10%.
• Supervised and supported Executive-level team members by providing guidance on campaign setup, optimisation techniques, and reporting workflows while suggesting account-level optimisations including bidding strategies, audience segmentation, and creative adjustments.
• Conducted actionable analyses of campaign performance using platform dashboards and analytics tools, identifying trends and making recommendations to improve results.
• Produced performance reports, insights, and commentary for clients, presenting findings and recommendations during regular calls, contributing to increased engagement and satisfaction.

Senior Paid Social Executive - APPLE Inc - OMD

(2021-02 - 2023-09)

Managed multinational paid social campaigns for Apple products across 7 European markets, overseeing budgets exceeding £1M and driving measurable growth in reach, engagement, and ROI.

• Managed and executed paid social campaigns across Meta, TikTok, X/Twitter, Snapchat, Pinterest, LinkedIn, and Reddit in 7 markets, planning media allocations, optimising bids, and tailoring campaigns to market goals, while building and testing creative assets for each platform audience.
• Led campaign strategies for Apple products including iPhone, iPad, Mac, MacBook, Apple Watch, and Apple TV, contributing to 25% growth in market reach and 30% ROI through audience segmentation and performance-driven creative testing.
• Collaborated with Media Arts Lab to produce tailored content, achieving 40% higher engagement than industry benchmarks, and analysed campaign results to develop weekly performance reports with actionable insights that influenced global marketing strategy.
• Implemented performance optimisation strategies including weekly bid adjustments, pacing checks, and KPI monitoring to ensure campaigns remained on track and exceeded targets.

BSc - Real Estate - University of Westminster (2015)