Binoy Krishnan

Senior Solution Architect with over two decades of experience shaping end-to-end solution architecture for high-scale, customer-centric digital and operational programmes across retail and fashion. Deep expertise designing both customer-facing and colleague-facing applications across high-volume journeys — ecommerce, order management, fulfilment and in-store operations — translating business ambition into high-level and low-level designs that give engineering teams genuine clarity and direction. Proven track record architecting integration patterns across payments, tax, logistics, loyalty, supply chain, and in-store systems, using cloud-native, event-driven, and microservices architectures built to scale across multiple regions.

Has led replatforming and modernisation of legacy commerce estates, multi-region storefront launches, and B2B digital order transformation programmes, with measurable commercial outcomes including order volume uplift and reduced operational overhead. Operates hands-on within delivery squads alongside Product Owners, BAs, Engineers, and UX — comfortable acting as a tech lead/agile architect embedded in the detail, not just setting direction from a distance. Strong architecture governance and technical assurance background, TOGAF-certified, with a consistent record of influencing senior stakeholders while staying genuinely close to engineering execution.

Lead Solution Architect at Merkle UK (2019-05 – 2025-10)

Senior solution architect across high-scale digital and operational transformation programmes for global retail and consumer brands — designing end-to-end architectures for customer-facing and colleague-facing journeys, and working hands-on within Agile delivery squads.

• End-to-End Solution Architecture: Led the implementation of scalable, cloud-native architectures across Salesforce Commerce Cloud, OMS, and integrated ERP, PIM, CMS, marketing, and CRM platforms — owning target-state design, integration patterns, and non-functional requirements across performance, security, and scalability.
• High-Volume Customer Journey Design: Spearheaded a multi-region storefront launch for a global sports brand across APAC and Oceania, resulting in 0.5 million average monthly visits and a 19% uplift in order volume — direct evidence of designing for high-volume, customer-facing journeys at scale.
• B2B & Colleague-Facing Journeys: Delivered a scalable Salesforce B2B Commerce solution that digitised order processing for distributors and key accounts, replacing manual email and spreadsheet-driven processes with a fully automated, self-service ordering experience — a colleague and partner-facing journey transformation.
• Enterprise Transformation & Legacy Replatforming: Led migration and implementation of multi-region ecommerce programmes, including replatforming from legacy estates and phased modernisation across retail ecosystems for a UK-based high street fashion and apparel brand.
• Integration Architecture: Governed complex third-party integrations across ERP, OMS, PIM, CMS, CRM, payments, tax, logistics, and marketing systems — ensuring robust, performant, and secure end-to-end customer and order flows.
• Operational Transformation: Delivered a custom Salesforce OMS solution for a biotech client that streamlined order lifecycle management, reducing operational overhead and significantly improving service SLAs — working closely with C-level executives and enterprise architects throughout.
• Hands-On Squad Collaboration: Worked hands-on within delivery squads alongside architects, near-shore engineers, Product Owners, and BAs — reviewing designs, resolving delivery risks, and ensuring architectural guardrails translated cleanly into working software.
• Senior Stakeholder Engagement: Acted as primary architectural contact for C-level and senior stakeholders, facilitating build-vs-buy decisions and aligning business and IT goals — including leading strategic unified commerce discussions with a global cosmetics brand.
• Architecture Governance: Set technical direction across onshore/offshore/near-shore teams, reviewing designs and ensuring adherence to architectural guardrails and best practice throughout delivery.
• Recognition: Extra Mile Award (2021) for exemplary leadership and high-impact delivery across complex transformation programmes.

Principal Integration Consultant at DXC Technologies (2014-05 – 2019-04)

Architect and hands-on technical lead for global luxury fashion brands — designing end-to-end customer and in-store journeys, working directly within delivery teams across multi-region programmes.

• Architected and delivered large-scale Salesforce Commerce Cloud solutions and in-store digital applications for Jimmy Choo, Bally, Belstaff, Zagliani, and Versace — enhancing customer experience and streamlining internal operations across customer-facing and colleague-facing touchpoints.
• Designed end-to-end omnichannel journeys spanning ecommerce and in-store ordering, producing high and low-level designs that guided engineering teams through complex, multi-region rollouts.
• Delivered and integrated ERP, OMS, PIM, and CRM systems — enabling real-time inventory visibility, optimising fulfilment, and driving operational excellence across digital and physical channels.
• Led distributed onshore, offshore, and vendor-based delivery teams, working hands-on to accelerate time-to-market and ensure delivery quality through Agile methodologies.
• Launched in-store iOS ordering applications contributing to a 30-40% revenue uplift within three months — a direct result of close collaboration between architecture and engineering on a high-volume, customer-facing journey.
• Established an in-house Salesforce Commerce Cloud delivery team and formalised DevOps practices, owning architecture and technical design for omnichannel transformation programmes across multiple luxury brands.

Lead Application Engineer at Mothercare PLC UK (2012-02 – 2014-04)

Architecture and engineering lead for omnichannel digital transformation across Mothercare and Early Learning Centre — designing customer and colleague-facing solutions across all channels.

• Spearheaded omnichannel commerce architecture across web, mobile, call centre, and in-store touchpoints — delivering seamless, customer-centric experiences across both customer-facing and colleague-facing channels.
• Worked hands-on with engineering teams to translate architectural designs into practical, delivery-ready implementations within Agile sprints.
• Built and mentored an internal development team, embedding engineering best practice and reducing vendor dependency.
• Owned and optimised production support and issue resolution workflows, proactively addressing root causes to minimise downtime.

Earlier Career

Software Engineer II at Intuit Technologies (2009-11 – 2012-01)

Senior Associate - Technology at Sapient Corporation (2005-02 – 2009-11)

Software Developer at iSakti Technologies (2004-01 – 2005-02)

Led the development and support of enterprise-scale ecommerce platforms (Oracle ATG, J2EE) across retail, telecom, and hospitality — enabling subscription-based business models and driving key feature enhancements. Built a strong hands-on foundation in high-volume customer journey design, platform re-engineering, and technical delivery.

Master's Degree in Computer Science – Kerala University (2001 – 2003)