Founder & Product Builder at Titan Reach (2025-01 – Present)
Conceived, designed and launched a live premium influencer marketplace platform connecting outdoor lifestyle, boating, fishing, construction, and trade brands with pre-vetted content creators — targeting the UK and Australian markets.
- Built the full platform on Replit using AI tools — including creator profiles, a scoring and vetting system (0–100), brand inquiry dashboard, campaign tracking, and online booking
- Designed a proprietary creator vetting criteria based on engagement rate, content quality, audience demographics, and production value
- Developed a complete pitch deck and cold outreach strategy to attract brand partners and legal co-founders
- Conducted market research identifying a $24B+ global influencer marketing opportunity with no dedicated platform for outdoor/trade niches
- Positioned platform for a long-term £10M exit target through scaleable SaaS-style revenue model including campaign fees and monthly retainers
Freelance Web Designer & Digital Consultant — Dental Sector at Independent (2025-01 – Present)
Developed a scaleable three-tier web design and digital marketing service targeting independent dental practices across the UK, focused on patient acquisition and online booking optimisation.
- Built three complete mock dental websites across Essential (£1,200), Professional (£2,200), and Premium (£3,500) tiers — each with distinct design personalities and feature sets
- Designed and coded an interactive portfolio featuring a before/after slider tool demonstrating website transformation for client pitches
- Built an AI-powered cold email generator that analyses a dental practice's marketing weaknesses and automatically writes personalised outreach emails using the Claude API
- Developed pitch strategy, pricing structure, and scaleable service model designed to upsell clients from one-off website builds to monthly directory subscriptions
- Integrated service search, live availability display, online booking, and promo code functionality into higher tier website designs
Self-Led Creative & Marketing Strategy at Independent (2024-01 – Present)
- Conducted in-depth research into paid social creative trends across Meta, TikTok, and YouTube — studying hooks, emotional triggers, and DTC conversion frameworks
- Analysed high-spend ad accounts to reverse-engineer creative frameworks that consistently perform across industries
- Produced full creative briefs covering audience targeting rationale, messaging hierarchy, and visual direction
- Attended multiple masterclasses in B2B and B2C sales strategy, lead generation, and client acquisition funnels
- Built CRM workflows to manage contacts, automate follow-ups, and maintain clean pipeline records at scale
