Bradley White

Dynamic PR professional with extensive experience in media relations and copywriting. After a career break spent living in Sydney, I am eager to return to the PR industry and continue progressing in my career. Well-versed in thriving within fast-paced environments, both remotely and office-based, I am committed to delivering well-crafted projects and strategies that drive engagement.

I have experience in both managing client and media relationships, and mentoring and nurturing junior staff. With a strong track record of previous management experience, I am focused on contributing to team success while further developing my skills in PR.

Templemere PR

Account Manager | Content Manager

January 2022 - July 2024

• Managed the daily PR activities for a diverse portfolio of clients within the travel industry, including a FTSE 250-listed company and a number of other leading organisations.
• Heavily involved in long-term strategy discussions and implementation, working closely with the CEO and Managing Director to align strategies with clients' objectives and ensuring their vision was effectively realised.
• Produced a regular stream of press releases for each client - developing tailored media lists for each release and liaising with journalists to ensure maximum exposure.
• Led and managed a team of up to three account executives, providing guidance, mentoring, and support to foster their professional growth and ensuring they grew into valuable members of the team.
• Led press management for major industry events within the duty-free and travel retail sectors, including high-profile conferences in locations such as Cannes, France, and Singapore.
• Proactively pitched articles to industry-specific publications, securing coverage and enhancing brand visibility - using my own experience as a journalist to deliver pitches tailored to the individual needs of each publication.
• Responsible for managing and maintaining the social media accounts of multiple clients, ensuring consistent brand voice and engagement rates. This included using my video-editing skillset to oversee and produce the delivery of a series of video campaigns, delivering compelling content across multiple platforms.
• Successfully delivered on or exceeded expectations on every 12 month programme I worked on.
• Achieved over 200% growth in coverage within target publications for a key client.
• Produced monthly, quarterly and annual reports detailing activity and analysing key performance metrics to identify areas for improvement.
• Responsible for the company website and social media accounts - tasked with regularly creating engaging content as a business development tool.

Dorset Echo

News Reporter

March 2020 - November 2021

• Beginning in this role on the day the UK went into lockdown as a result of the pandemic, I was required to grow into this role quickly and independently, and in uncertain circumstances.
• Despite not be able to visit the patch I was covering during my first four months in the role, I became a valuable member of the team, finding compelling news stories by engaging with members of the community, emergency services and local organisations, and producing quality content both for the newspaper and for online audiences.
• After six months in the role, I was made the senior reporter of the Bridport News (a sister publication of the Dorset Echo). I thrived during my time in this role, working independently to take on the responsibility of sourcing and producing fresh news content for the newspaper.

Several Organisations

Freelance Social Media Manager

2014-2016

• Created and executed customised social media strategies for a diverse range of clients, driving engagement, boosting account growth, and enhancing click-through rates.
• Developed tailored content to align with the unique goals and branding of each client, ensuring consistent messaging and impact.
• Prepared and presented detailed reports on social media performance, including engagement metrics and competitor analysis, to inform strategic decisions.

Bachelor of Arts with Honours in Sports Journalism (2:1)

University of Brighton

(2011-2014)

• Learned and refined a number of interchangable skills including copyediting, proof reading, researching, identifying sources, storytelling, and video editing.
• Completed numerous group projects showcasing my ability to work in a team as well as individually.
• Proved my ability to work under pressure by submitting sports reports in under two minutes following the conclusion of a variety of matches.