Founder / Creative Director at AT SEA, INC. (2010-01 – Present)
- Founded and grew a full-service creative agency specializing in brand development, graphic design, apparel, e-commerce, and digital marketing.
- Lead creative strategy and execution across branding, advertising, apparel, web, e-commerce, social media, print, and digital content.
- Integrate AI-assisted creative tools into concept development, visual exploration, image generation, content creation, copy development, and production workflows.
- Combine traditional Adobe Creative Suite workflows with emerging generative AI technology to rapidly explore creative directions and improve production efficiency.
- Design and manage websites and e-commerce experiences with an emphasis on brand consistency, user experience, and conversion.
- Increased client e-commerce sales by up to 300% through improved UX/UI, branded content, and digital strategy.
- Manage client relationships, creative strategy, vendors, production, consulting, and project execution from concept through launch.
Marketing Coordinator at BALFOUR BEATTY CONSTRUCTION (2012-01 – 2013-12)
- Combined technical understanding with creative marketing to develop award-winning proposals, presentations, and marketing materials.
- Collaborated with business development, marketing, operations, and technical teams on RFP responses and branded presentations for multimillion-dollar projects.
- Translated complex technical information into clear, persuasive visual communications supporting business development efforts.
Account Executive at TATTOO PROJECTS ADVERTISING (2010-01 – 2012-12)
- Managed major client accounts including Sheetz, Hoover, and UNC Charlotte while coordinating strategy, creative development, and project execution.
- Partnered with creative teams to translate client objectives into advertising, branding, and marketing initiatives.
- Managed schedules, budgets, client communications, and internal creative workflows to deliver projects on time and within budget.
Founder / Event Director at THE FISHERMAN'S BALL (2008-01 – 2019-12)
- Created and developed a sportfishing event and lifestyle brand centered around community, storytelling, and experiential marketing.
- Led brand development, advertising, event promotion, sponsorship acquisition, apparel, and marketing communications.
- Built relationships with sponsors, businesses, anglers, and the broader sportfishing community while managing event strategy and execution.
Project Engineer at O'DONNELL, NACARRATO, MIGNOGNA & JACKSON (2006-01 – 2009-12)
- Designed and inspected residential and commercial structures from concept through completion.
- Developed technical drawings and conducted field inspections while collaborating with architects, contractors, and project stakeholders.
- Built an analytical problem-solving foundation that continues to inform creative strategy, design thinking, and project management.