Brice Brice

Business development leader with a strategic vision grounded in deep B-to-B market insight. My three core strengths — marketing, sales, and business unit leadership — enable me to drive growth, strengthen pipeline development, and deliver measurable performance against clear KPIs. Experienced in international environments, I value direct engagement with clients to understand their constraints and translate their needs into actionable solutions.

I design global strategies and convert them into locally tailored execution plans that maximize impact on the ground while ensuring strong pipeline management and KPI-driven results.

Global Marketing Manager at DSM-FIRMENICH (2023-01 – Present)

Global manufacturer of ingredients for dietary supplements – €4bn revenue – Worldwide operations

• Led global market intelligence for biotics (pre-, pro-, postbiotics), enzymes, and gut-health solutions.
• Delivered monthly and quarterly competitive and market reports for senior leadership.
• Created an internal newsletter covering competitors, technologies, scientific studies, and product trends.
• Supported global product launches across APAC, EMEA, LATAM, and North America.

Business Development Director at DSM-FIRMENICH (2023-01 – Present)

Global manufacturer of ingredients for dietary supplements – €4bn revenue – Worldwide operations

• Expanded the global distributor network for postbiotics.
• Reviewed and optimized commercial strategy for human nutrition, dietary supplements, F&B, and pet nutrition.
• Managed international trade show presence (Vitafoods, Food Ingredients).

Innovation Consultant (SME/SMB) at TECH'INNOVE MARSEILLE (franchise) (2020-01 – 2022-12)

• Conducted diagnostics in marketing, sales, communication, and product innovation.
• Applied the EFFICAS® methodology to improve business performance.

Site Director at COOPER MARSEILLE (2014-01 – 2019-12)

Pharmaceutical laboratory & ingredient distributor – €220M revenue – EMEA coverage – €5M site revenue

• Managed a 10-person team.
• Reduced raw material purchasing costs by 60% (€150K savings in 2 years).
• Qualified new high-value raw materials (50% gross margin).

Business Unit Director at COOPER MARSEILLE (2006-01 – 2018-12)

Pharmaceutical laboratory & ingredient distributor – €220M revenue – EMEA coverage – €8M BU revenue

• Oversaw 1,200 SKUs (chemical raw materials, botanical extracts) and 900 active customers (Food, Pet Food, Pharma, Cosmetics) across Europe, Africa, and Asia.
• Managed sales and customer service teams across 2 sites.
• Increased revenue from €5M to €8M in 5 years.
• Improved operating profit by 53% (25% of revenue in 2018).
• Led BU reorganization after acquisition by the parent company.

Sales Director at SETHNESS-ROQUETTE (2004-01 – 2006-12)

European leader in caramel color – EMEA coverage

• Built the commercial organization from scratch for a new joint venture.
• Grew revenue from €0 to €8M in 2 years.
• Recruited and trained agents and distributors across EMEA and Asia.

Marketing Analyst at INTERNATIONAL PAPER EMBALLAGES LIQUIDES (2000-01 – 2002-12)

Manufacturer of carton packaging for liquid food – EMEA coverage

• Developed marketing plans for North African markets.

Quality Assurance at AMERO FOODS (1999-01 – 2000-12)

Distributor of bakery ingredients – USA coverage

• Created the company website.
• Implemented the HACCP quality system.

MBA in International Marketing, Multicultural Management – University of Sarasota (1998-01 – 1998-12)

Food Engineering in Food Engineering – IAAL (1994-01 – 1997-12)