Webflow Developer
(2023-09)
Designed, developed, and maintained responsive, user-friendly websites and web applications using Webflow, HTML, and CSS, significantly improving page performance, engagement, and usability.
- Applied UX/UI design principles and cross-browser/device testing to deliver accessible, visually engaging, and user-centered digital experiences.
- Translated design prototypes from Figma into fully functional Webflow websites, ensuring alignment with best practices in design and user experience.
- Implemented SEO strategies and optimized site performance to enhance load speed, user retention, and search engine rankings.
- Managed dynamic content with Webflow CMS, enabling clients to efficiently update and maintain their websites.
- Applied the Finsweet Client First methodology and implemented Finsweet Components to maintain scalability and consistency across projects.
- Integrated Webflow websites with Google Analytics to monitor traffic, user behavior, and event tracking, providing actionable insights to improve performance.
- Proficiency with Webflow Interactions (IX2) and component-driven development
- Leverage AI tools (Grok, ChatGPT) to accelerate content drafting, generate alt text, provide schema recommendations, create QA checklists, and develop experimentation ideas.
- Leveraged Webflow shared libraries to deliver cohesive, reusable UI components and maintain brand consistency across the site.
- Have strong understanding of Core Web Vitals, technical SEO, and responsive design
- Integrated Webflow via Model Context Protocol (MCP) into Claude to enable natural-language automation for site architecture and CMS management.
- Streamlined content operations and design workflows by utilizing the official Webflow MCP server for direct AI-driven updates and deployments.
Strategic Copywriter / Content Manager
(2023-09)
- Publish, update, and maintain page content, components, and landing pages with accuracy and speed.
- Technical content hygiene: Ensure all published content meets SEO and technical standards: correct URL structures, meta titles, meta descriptions, image alt text, canonical tags, heading hierarchy, and internal linking.
- CMS governance: Maintain a clean, well-organised CMS environment. Create and enforce content templates, naming conventions, and publishing workflows so the team can scale without quality degradation.
- On-page SEO: This includes keyword targeting, metadata, structured data, URL hygiene, alt text, and internal link architecture.
- GEO and AEO: Understand and implement strategies for Generative Engine Optimisation and Answer Engine Optimisation.
- Write and produce all marketing content for the team, including blog posts, website page copy, guides, case studies, social media posts, email copy, and ad copy. You will use Claude as your primary writing tool and are expected to produce high-quality output at volume.
- Solid working knowledge of on-page SEO: meta titles and descriptions, heading structure, alt text, URL conventions, internal linking, and basic structured data.
- Familiarity with GEO and AEO concepts and ability to apply them to content planning and structure. Experience managing organic social media channels for a brand, including content creation in Canva
- Familiarity with Google Analytics (GA4) and Google Search Console for performance tracking and content decision-making.
- Leverage AI tools (Grok, ChatGPT) to accelerate content drafting, generate alt text, provide schema recommendations, create QA checklists, and develop experimentation ideas.
- Active AI user: You use Claude, ChatGPT, or a comparable tool as a real part of your writing and editing workflow, not occasionally.
Software Test Lead - Cognizant Technology solutions
(2009-06 - 2013-06)
Worked as an effective Testing manager to execute the project goals beyond the committed quality to the customer, to nurture and manage an efficient team of engineers to execute a successful project above all to bring in returns to the company in terms of not only as profit but also as more businesses & recognitions
Software Engineer - CSC
(2006-06 - 2009-06)
Started as a programmer analyst and designed, and developed applications for implementing the proposed changes to sell third party items in Domestic market Gap Inc. planned to introduce two new brands (Gap Outlet and Banana Republic Factory Store) in Canada. The tech used is 4690 OS in the Shopping Terminal.
- Instrumental in increasing the team size by 50% by identifying additional work requests and improving the offshore ratio.
- Identified and implemented process improvements that resulted in improved service level to customers Instrumental in the entire process of opening two new outlets.
German Tutor
(2013-06 - 2022-06)
Enthusiastic and devoted Foreign Language Teacher with excellent communication skills demonstrated by over 9 years of teaching experience.
