Bryony Lipman

Product and operations-focused retail professional with 5 years' Buying experience at Tesco F&F, experienced in making data-informed, customer-led commercial decisions. Highly organised and efficient, with strong problem-solving skills and a track record of identifying improvements and delivering practical solutions in fast-paced environments. Optimistic, proactive, and curious, with a strong focus on ownership, impact, and continuous development.

Proven ability to coordinate high-volume ranges, translate customer insight into commercially viable decisions, and streamline processes across cross-functional teams including buying, design, technical, and merchandising.

Senior Assistant Buyer - Tesco F&F

(2024-01)

• Coordinate and build The Edit within the Ladieswear division, aligning product selection, pricing, trend direction, and store count across the range; present to Heads of Ladieswear and define next steps.
• Delivered +16% profit and +50% margin vs LY for AW season through supplier strategy and commercially driven product decisions.
• Act as central coordinator across Ladieswear, streamlining grading processes used by division teams and senior stakeholders.
• Own the Occasionwear range, identifying assortment gaps and building commercially balanced seasonal options; leveraged e-commerce to trial new styles.
• Collaborate cross-functionally with design, merchandising, and technical teams to deliver ranges from concept through to sign-off.
• Mentor and coach junior assistant buyers through regular 1:1s and team check-ins, supporting development and operational delivery.
• Selected to represent the business at the NEC Fashion Show, overseeing model approvals and making real-time product decisions.

Assistant Buyer - Tesco F&F

(2022-01 - 2024-01)

• Stepped up to Interim Buyer for 3 months, maintaining department performance and continuity during manager absence.
• Managed day-to-day product operations including supplier communication, sample management, and cross team coordination.
• Led weekly trade meetings analysing sales performance, product opportunities, and stock risks.
• Trained and supervised buying administrators, improving team efficiency and delivery against critical paths.
• Maintained market and trend intelligence to support product decisions and seasonal range development

Buying & Merchandising Apprentice - Tesco F&F

(2020-01 - 2022-01)

• Supported product development and order management across Ladieswear departments.
• Managed critical paths with suppliers, ensuring on-time product delivery and rapid issue resolution.
• Analysed sizing and sales data to inform buying quantities and maximise sell-through.
• Collaborated with technical teams to improve garment fit, quality, and customer perception, ensuring products were functional and commercially viable.

Customer Adviser & Supervisor - Schuh

(2017-01 - 2020-01)

• Delivered exceptional customer service by accurately assessing requirements, answering queries, and fitting footwear.
• Supervised shop floor operations, serving as point of contact for customers and ensuring team adherence to service and store standards.
• Contributed ideas to improve visual merchandising across the shop floor and window displays.

Camp Counsellor - Camp Fiver - New York

(2022-06 - 2022-08)

Supported children aged 4–18 from disadvantaged backgrounds through structured activities, mentoring and safeguarding responsibilities

A Levels - Bushey Meads School (2017-01 - 2019-01)

GCSEs - Bushey Meads School (2015-01 - 2017-01)

Level 4 Fashion Retail Apprenticeship - Fashion Retail - Tesco F&F (2020-01 - 2022-01)