Marketing Manager at Taste Haven (2025-01 – Present)
Progressed from PR and Social Media Manager to Marketing Manager within 12 months, taking on expanded strategic responsibility including full ownership of the marketing function, campaign strategy, and commercial performance across all channels.
- Demonstrated deep understanding of platform algorithms across TikTok, Instagram, and YouTube, consistently engineering content for maximum organic reach, engagement, and virality through hook testing, format iteration, and posting strategy optimisation.
- Built Taste Haven's marketing function from scratch, scaling TikTok from 171 to 38K followers, Instagram from 31K to 94K followers, and increasing website traffic by 92% through data driven content strategy and full funnel campaign execution
- Integrated AI powered workflows into daily content production including research, drafting, repurposing, and performance analysis using ChatGPT, Claude, Canva AI, HeyGen, and Higgsfield, significantly increasing content output speed and quality simultaneously.
- Ran rapid experiments across content formats, messaging, and distribution channels to identify what drove the highest engagement and conversion, iterating based on performance data
- Built and managed conversion focused landing pages for live events, driving direct ticket sales and measurable audience acquisition
- Managed CRM systems and analytics tools to optimise customer acquisition funnels, improve conversion performance, and track campaign ROI
- Directed end to end video production for brand campaigns, generating 4,200,000+ views and building a content library that consistently drives reach and brand visibility
PR & Social Media Manager at Taste Haven (2023-12 – 2025-01)
Founder and Content Director at Global Money Talk (2026-01 – Present)
Founded and led a personal finance content platform as the sole executive, setting editorial strategy, defining content positioning, and managing end to end production across YouTube and digital channels.
- Built and scaled a YouTube channel from zero to 12,000 subscribers through structured content experimentation, audience data analysis, and iterative publishing strategy, testing formats, hooks, and distribution approaches to identify what drives retention and growth.
- Leveraged AI assisted workflows for scriptwriting, content ideation, production planning, and audience analysis, enabling consistent high quality output and faster content iteration across the channel.
- Managed end to end production including briefing contractors, reviewing edits, and maintaining quality and messaging standards across all content.
- Simplified complex financial and economic concepts for a broad international audience, building trust and driving consistent engagement at scale
Marketing Lead at Culture Bridge (2024-05 – 2026-02)
Led the full marketing function for a digital language learning platform, setting strategic direction, building the content engine, managing cross-functional teams, and owning all commercial outcomes from zero to revenue.
- Ran rapid experiments across email, social, and content channels, generating 2,000 email sign-ups in the first three months and delivering 400% revenue growth from first to peak month
- Owned all email marketing campaigns including strategy, copywriting, audience segmentation, and funnel optimisation
- Built and managed digital platforms including website, social media communities, and TikTok growing from 0 to 28K followers
- Managed cross-functional teams including editors, social media managers, and contractors, ensuring high quality deliverables and on-time execution
- Analysed performance metrics continuously to optimise campaigns, improve engagement, and refine user acquisition funnels
- Created and scaled a short form language education series on Instagram, reaching audiences across the UK, United States, and globally, with the top video generating 1.8M+ views, 65K likes, and 1,300 shares through deep platform algorithm understanding and hook optimisation.
Founder, Executive Producer and Brand Lead at The Culture Date (2021-05 – 2026-02)
Founded and led a multi-platform content brand as the sole executive, setting editorial strategy, managing production teams, and growing the platform to a 100K+ community with BBC recognition.
- Produced and hosted The Culture Date podcast end to end, managing the full production lifecycle including guest research, outreach, interview preparation, recording, videographer coordination, editorial direction, branding and post-production editing guides.
- Developed a content platform exploring the intersection of finance, culture, and consumer behaviour, creating content that resonates with global audiences and drives meaningful engagement across multiple channels
- Featured on the BBC as a voice on culture and consumer behaviour
Senior Social Media Strategist at The Buzzing Socials (2022-03 – 2023-05)
- Developed and executed tailored social media strategies for clients, translating business objectives into measurable audience growth and engagement.
- Managed paid and organic campaigns, optimising performance using analytics, audience insights, and conversion tracking.
- Led influencer and partner collaborations to expand client reach, brand visibility, and engagement.
- Analysed campaign performance to improve ROI, conversion rates, and audience engagement across multiple client accounts.
Marketing & Product Manager at Gazemiere (2019-04 – 2021-07)
- Directed product launches based on customer insights, achieving 70% sell-through within the first month
- Executed multi-channel marketing campaigns integrating social media, influencer engagement, and live events to drive brand awareness and customer acquisition
- Optimised pricing, production, and logistics, securing 100%+ profit margins while reducing international shipping times to 3 days across North America, Europe, and Africa
