Senior Digital Marketing and Website Specialist
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I am a digital media and marketing professional with a solid background in marketing, events, digital media, graphic design, video and podcast editing, and public relations and communications practices. Through my extensive work experience, I have developed digital marketing communications, management expertise and website management skills while delivering an exceptional service to fulfil stakeholders’ expectations. During my career I have been responsible for managing key communications channels and CMS including websites, intranets, and social media platforms as well as a full range of business channels such as events, executive messaging and broadcasts.
I am proficient at monitoring a broad range of traditional and new media with a view to actively managing an organisation’s external reputation.
Managing the Firm’s website (WordPress) Liaising with website developers to build and maintain new components Inputting into and implement improvements to the website’s SEO Analysing the performance of the website and suggest areas for improvement Supporting the Head of Brand & Communications in the roll out of the internal communications plan Video production and editing Managing and producing content for the firm’s social media channels Analysing the performance of the firm’s social media channels Planning and developing comprehensive and integrated email campaigns (Marketing Cloud / Sales Force) Executing email A/B tests Building and maintaining email templates Implementing marketing automation
