Caitlin Yearsley
Digital Marketing Professional
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About
A creative and enthusiastic Digital Marketing professional with experience delivering multi-channel marketing campaigns, creating engaging digital content and supporting strategic communications within a local government.
Experience
Digital Marketing Apprentice - Stoke-on-Trent City Council - Stoke-on-Trent
(2024-10)
- Planned and delivered multi-channel marketing campaigns across a range of council services.
- Created engaging content for a range of social media channels.
- Created photography, videography, graphics and video content using Adobe Creative Cloud and Canva.
- Updated website content using a content management system (CMS) and created email communications through GovDelivery and CampaignMaster.
- Managed and scheduled social media content using a social media management tool.
- Monitored campaign performance using Google Analytics and social media insights.
- Worked collaboratively with colleagues, stakeholders and external organisations.
- Planned content, managed multiple projects and consistently met deadlines.
- Ensured content complied with GDPR, safeguarding, accessibility and brand guidelines.
Service Advisor - Volkswagen
(2024-02 - 2024-07)
- Managed customer enquiries via telephone, email and face-to-face.
- Processed service administration and sales invoices accurately.
- Worked collaboratively with technicians to coordinate vehicle servicing.
- Built strong customer relationships through regular communication and updates.
- Prioritised workloads to deliver an efficient customer service.
Customer Assistant – Price Integrity - Tesco PLC
(2022-05 - 2024-02)
- Supported stock accuracy and inventory management across the store.
- Worked across multiple departments to meet operational priorities.
- Responded to customer enquiries and provided excellent customer service.
- Maintained company standards while working to deadlines.
Online Service Colleague - Asda Stores Limited
(2021-06 - 2022-03)
- Picked and packed customer online grocery orders accurately and efficiently.
- Worked to strict deadlines to ensure orders were ready for collection and delivery.
- Maintained high standards of accuracy and attention to detail.
- Delivered excellent customer service while supporting the wider team.
Marketing Work Experience - Rightway Paint & Body
(2023-12 - 2023-12)
- Supported the delivery of a social media marketing campaign.
- Created photography and digital content for social media platforms.
- Scheduled content and wrote engaging social media captions.
- Gained practical experience of brand marketing and campaign planning.
Education
GCSE - General Education - Alsager School (2018-08)
A Level - Further Education - Alsager Sixth Form (2020-08)
BA Hons - Media Production - Liverpool John Moores University (2023)
