Callem Anderson

A Graphic Design graduate (2:1) and Google UX Design Certificate holder, moving into UX/UI design and UX writing with a genuine interest in creating digital experiences that feel intuitive and easy to use. I have hands-on experience designing websites for real clients as a freelance web designer, using Figma and the Adobe suite to build clean, user-friendly layouts. My design background has given me a strong visual eye, and my customer-facing work has taught me how to communicate clearly and with empathy.

I am early in my UX career and eager to grow — I learn quickly, take feedback well, and care about getting the details right.

Freelance Web Designer at Self-employed (2023-01 – Present)

Designed and built websites for small local businesses, translating each client's goals into clean, easy-to-navigate layouts that help visitors find what they need.

• Created wireframes and prototypes in Figma, iterating based on client feedback to arrive at designs that felt right for their audience.
• Wrote and structured on-page content — headings, buttons, service descriptions — so visitors could quickly understand what was on offer and feel confident taking the next step.
• Designed responsive interfaces that work across desktop and mobile, keeping usability and clarity at the centre of every decision.
• Managed client relationships from brief to launch, translating non-technical feedback into practical design and content changes.

Specialist Customer Care Team at RAC (2024-08 – Present)

• Communicate complex information to customers in plain, friendly language — adjusting tone and detail to suit each individual. This mirrors the empathy and clarity required in good UX writing.
• Handle complaints calmly and professionally, using careful language to turn a frustrating experience into a positive one.
• Build trust with customers by anticipating what they need and responding clearly and reliably.

Crew Member & Trainer at McDonald's (2019-03 – Present)

• Train new team members by breaking tasks down into clear, step-by-step instructions — developing a natural ability to simplify and communicate processes effectively.
• Maintain accuracy and attention to detail in a fast-paced, high-volume environment.
• Work collaboratively across a team, contributing to shared goals through clear communication.

BA (Hons) in Graphic Design – Staffordshire University (2020-01 – 2023-01)

Level 3 Extended Diploma in Graphic Design – Walsall College (2018-01 – 2020-01)

Professional Certificate in Google UX Design – Coursera (issued by Google) (2026-01)