Callum Connell

A creative production professional with a unique mix of graphic design, video editing, and digital content expertise combined with a strong background in the music industry.

Talent

HertfordMember since 15 June 2026

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About

A creative production professional with a unique mix of graphic design, video editing, and digital content expertise combined with a strong background in the music industry. Skilled at blending creativity with organisation, from producing eye-catching content to managing complex workflows like royalties and asset archives. Now focused on content production and multimedia storytelling within creative and media industries.

Experience

CONTENT MANAGER at No Sheet Music (2017-01 – Present)

Beginning as an assistant, I have grown with the company from its infancy to a wider operation achieving success both domestically and internationally - implementing well aligned creative production strategies built upon No Sheet Music's visual identity.

Produce and edit short-form content for digital marketing channels - with over 60 productions of animations, motion graphics and lyric videos showcasing key releases over the past 12 months.
Created captivating showreels for NSM and in-house music supervision agency LALA, resulting in industry acclaim and a drastic uptake in clients and high-profile projects across film and TV.
Established and refined the company's branding, still used to this day across all platforms - from website, marketing and communication materials.
Successfully implemented design principles across album and playlist artwork, leading to consistently high-quality visual assets produced on time and under budget.

ASSET COORDINATOR at Universal Music Group (2015-01 – 2017-12)

Part of a team managing valuable physical audio and visual media assets pertaining to Universal Music and its subsidiaries, in particular Polydor, Decca, Deutsche Grammophon and Island.

Liaised with Abbey Road Studios post production team delivering assets as required in conjunction with long-term preservation programme and reissue projects.
Partnered with marketing and productions teams to supply creative materials for campaigns and catalogue releases.
Supported creative production teams by ensuring visual and design assets were delivered to the right teams at the right time.