Carmen Woolf

Senior Motion Graphics Designer with 7+ years’ experience creating dynamic visual content across e-learning, charities, publishing, and music. Skilled in Adobe Creative Suite, storytelling, illustration, and animation. Experienced in leading small teams, managing workflows with F-track, and collaborating with academic and commercial partners. Passionate about combining digital and craft-based techniques, with a strong interest in fashion, music, and advertising animation

Motion Graphics Designer - Mindful - London, UK

(2018-03 - 2025-07)

E-learning content provider specialising in professional body qualifications (ILM, CMI, CIPD, AAT)

• Designed and delivered engaging motion graphics to enhance e-learning courses, including animations of stories, graphs, and on-screen text.
• Managed teams of 2–4 animators per unit, coordinating workflows, quality control, and deadlines using F-track.
• Created illustrations and character designs, planning animated narratives to support academic material.
• Collaborated with academic instructors to align animated visuals with learning objectives.
• Key Projects: E-Learning Animation (ILM, CMI, CIPD, AAT): Produced animated visuals to clarify complex content; successfully delivered multiple units praised for clarity and engagement.
• Storytelling & Character Animation: Developed animated sequences and short clips that combined strategic planning with visual creativity.

Motion Graphics / Animator - Freelance Animation Work - London, UK

(2019)

Creative freelance animation for charities, musicians, and publishers

• Produced short-form animations and digital visuals for campaigns, social media, and advertising.
• Developed animated GIFs and moving visuals to support storytelling and audience engagement.

BA (Hons) - Illustration Animation - Kingston University (2014-09 - 2017-07)

Foundation Diploma - Art & Design - University of Creative Arts (2011-09 - 2013-06)

Westlands School (2006-09 - 2011-07)