Carol Hall
Digital Marketing | Content Creator
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About
I am a results-driven digital marketing professional with a background in Film Production and a Master’s in Digital Marketing (in progress). I specialize in crafting engaging content, managing social media platforms, and developing innovative strategies to drive audience growth and brand awareness. Proficient in tools like Premiere Pro, Photoshop, and analytics platforms, I bring a creative yet data-informed approach to every project.
I am currently seeking opportunities to contribute my skills to dynamic teams focused on impactful digital campaigns, audience engagement, and measurable marketing success.
Experience
Social Media Coordinator | Middlesex University | Nov 2024–Present
- Produced, edited, and published platform-specific content for TikTok and Instagram, successfully increasing follower growth by 25% audience engagement and brand alignment.
- Managed and monitored social media interactions, fostering engagement by responding to comments, inquiries, and audience feedback.
- Collaborated on content ideation, photoshoots, and scheduling, ensuring consistency and cohesion in the university’s social media strategy.
- Developed and executed data-driven social media strategies on platforms like Instagram, TikTok, and Facebook, delivering a growth in audience engagement and brand awareness.
- Created and managed high-performing digital content tailored to platform-specific audiences, including visuals, captions, and analytics reports to optimise campaign success.
- Conducted market research and competitor analysis to identify trends, customer preferences, and untapped opportunities, driving innovative marketing initiatives and increasing post reach by 40%.
- Directed team operations by assigning daily tasks, resolving challenges, and overseeing store opening and closing, ensuring efficient workflow and smooth operations.
- Collaborated with management to provide actionable feedback on store operations, ensuring alignment with organizational goals and compliance initiatives.
- Delivered exceptional customer experience, addressing concerns and fostering positive interactions to build brand loyalty.
- Collaborated with the Health Promotions Department at Florida Blue to create engaging video content for health-related events, effectively delivering key messages to diverse audiences.
- Applied creative and adaptive editing techniques to produce visually compelling videos tailored to client goals and audience preferences.
- Designed and produced teaser videos from raw footage to drive excitement and boost attendance by 20% for upcoming events, achieving measurable audience engagement.
- Collaborated with the videography team to capture and seamlessly integrate b-roll footage, producing high-quality wedding videos that exceeded client expectations and enhanced overall production value.
- Transformed raw footage into polished, emotionally impactful video content utilising Premiere Pro
- Delivered engaging and visually compelling wedding videos, resonating with clients’ unique stories and driving positive feedback and an estimated 25% boost in referrals.
- Provided exceptional customer service, fostering a welcoming environment and ensuring positive customer experiences through prompt and effective communication.
- Showcased flexibility and adaptability by seamlessly transitioning between departments to meet dynamic operational needs.
- Leveraged strong communication skills to manage diverse customer interactions, ensuring smooth and enjoyable experiences for attendees at a major sporting venue.
Education
Master of Science in Digital Marketing
Middlesex University, London, UK
Bachelor of Arts in Film Production (Minor in Business)
Bowling Green State University, Bowling Green, OH
Graduated Magna Cum Laude, Honors College
