Catherina Hyde

Marketing Manager with end-to-end ownership of lead generation and integrated marketing programmes across events, content, digital, and PR, including direct experience marketing into the Real Estate sector. Creating and delivering marketing programmes across Financial Services, Real Estate, Leisure & Hospitality, Local Government, and Retail & FMCG, partnering closely with sales and GTM teams to keep activity aligned with pipeline goals and target accounts. Driving and managing leads, campaign conversion, and KPIs; assessing campaign ideas from the business; managing budgets and external agencies, including PR; and mentoring marketing interns.

Event execution is a particular strength, having owned CACI-hosted roundtables, dinners, conferences, and summits end-to-end, including a £40k summit that generated 20 meetings booked and a £50k opportunity won, and running the UK webinar and virtual events programme at Cisco Systems from planning through delivery, managing campaign and project delivery in Trello and using AI tools including Microsoft Copilot, ChatGPT, Claude, and Lovable to accelerate content, research, and delivery. PRINCE2-qualified, with the organisational discipline to run a UK programme independently while staying tightly aligned with sales.

Marketing Manager - CACI Ltd

(2022-04)

• Create and own the marketing plans and objectives across Financial Services, Real Estate, Leisure & Hospitality, Local Government, and Retail & FMCG, then deliver them end-to-end, including direct experience marketing into the Real Estate ecosystem.
• Partner closely with sales leaders and executive stakeholders to agree priorities and align marketing with pipeline goals and target accounts.
• Evaluate campaign ideas and business requests, assessing feasibility and fit with commercial priorities.
• Drive and manage leads, campaign conversion, and KPIs, tracking and reporting marketing performance against lead quality and pipeline and driving 10–20% improvements across priority campaigns.
• Hold full budget accountability for campaigns, events, and projects ranging from £2k–£40k, tracking spend and ROI.
• Brief and manage external agencies and freelancers across creative, content, and PR delivery, including working with the Head of Marketing to manage the PR agency.
• Own event strategy and delivery end-to-end across planning, promotion, and onsite execution of CACI-hosted roundtables, dinners, conferences, and summits, plus external trade shows, conferences and Summits.
• Managed a £40k CACI-hosted summit with 500 registrations and over 300 attendees, owning content, programme, speaker management, and onsite delivery, and generating 20 meetings booked and a £50k opportunity won.
• Drive ABM campaigns and work alongside partner marketing to expand reach into target accounts.
• Mentor Marketing Assistants, supporting their development across both technical skills (campaign platforms and reporting) and soft skills (stakeholder communication and presentation).
• Proofread and quality-check content from the content marketing team to keep it accurate and on brand.
• Manage campaign and event delivery timelines in Trello, and use AI tools (Microsoft Copilot, ChatGPT, Claude, Lovable) to speed up content creation, research, and reporting.

Marketing Co-ordinator (Contract) - Cisco Systems

(2020-05 - 2022-03)

• Owned the UK webinar and virtual events programme end-to-end — planning, promotion, and delivery — generating net-new leads in direct support of pipeline objectives.
• Delivered go-to-market campaigns aligned with regional and global commercial priorities.
• Led digital demand generation execution across paid media, content syndication, Google Ads, and social media.
• Built integrated campaigns in Eloqua and Salesforce, establishing attribution and ROI reporting for stakeholders.
• Partnered with global marketing teams to share analytics and embed best practice across regions.

Marketing Specialist (Contract) - Hitachi Consulting Corporation

(2019-08 - 2019-12)

• Owned the UK social media and content programme across LinkedIn, Twitter, and Passle, producing blog and social content to build ongoing engagement.
• Led end-to-end roundtable and trade event campaigns, covering demand generation, budget tracking, and ROI reporting.
• Supported alliance-based marketing and joint activity with Google, Microsoft, and Oracle.

CRM Executive (Contract) - Betway Ltd

(2019-04 - 2019-06)

• Executed multi-channel, data-driven retention campaigns across email, SMS, and push notifications using Salesforce, personalising communications by customer segment.
• Designed and launched test promotions that measurably increased customer engagement and spend.
• Analysed campaign performance and ROI using Tableau, incorporating competitor analysis into strategy.

Marketing Executive - Trenitalia c2c Rail Ltd

(2017-08 - 2019-03)

• Managed BTL campaigns with cross-functional stakeholders across commercial, revenue, and planning teams.
• Supported ATL campaigns focused on commuter and leisure travel audiences.
• Managed B2B partnership marketing activity and tracked budget spend.

Marketing Assistant - Domestic & General Ltd

(2015-05 - 2017-07)

• Project-managed 500+ customer-facing collateral items across multiple teams.
• Supported A/B direct mail and email testing, including the first email test achieving a 3.5% CTR.
• Owned the marketing event calendar across the UK region.

BA (Hons) - Business & Marketing - Middlesex University