Catherine Hill
Content Lead
Talent
Henley-on-Thames, South Oxfordshire District, OxfordshireMember since August 9, 2023
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About
I currently work at FARFETCH as Content Lead.
Experience
December 2020 - PRESENT: FARFETCH – Content Lead
Achievements
- Updated the FARFETCH tone of voice in accordance with the brand’s values alongside the Editorial and Product teams. I created new documentation and conducted several rounds of team training and feedback. Over 100,000 PLPs have been updated by my team of writers to be inline our new TOV under my supervision.
- Trained an AI machine to create copy that meets our writing standards and tone of voice.
- Grew the sites organic visits by 26% year or year and improved average position of Google Search Page by over 1 position.
- Day-to-day team management of writers and editors. This includes assigning work, providing training and feedback and looking after the general well-being of my team.
- Website management and upkeep.
- Guardian of the FARFETCH tone of voice.
- Creation & maintenance of documents & tools.
- Recruitment & onboarding.
- Strategy planning and project management.
- Reporting & results sharing.
- Team Reviews, talent mapping & promotions.
- Stakeholder management.
- Standing in for the Sub-Editor when needed.
Education
2009 – 2012: University for the Creative Arts
BA (HONS) Fashion Journalism
2001 – 2008: Haberdashers’ Monmouth School for Girls
A‑Levels English Literature, Design and Technology, Classical Civilisation, French
