Cathryn Peterson

For the past nine years in my professional career, I've had a genuine thirst for knowledge and an unwavering desire to help others succeed and a go-getting attitude. This enthusiasm, coupled with my ambition and strong work ethic, has developed me from a determined salesperson to a well-rounded professional.

I am seeking a role as an Account Manager as over the past few years my strengths have excelled in building and maintaining relationship and project management. I have a naturally approachable demeanor and pride myself on being trustworthy and reliable.

During my time at Venuefinder had the privilege of being mentored by Angie Mason Chairman of HBAA. Her guidance was instrumental in my transformation from a strong individual contributor to a leader capable of formulating strategies, fostering team spirit, and driving results. She’s not the only one who recognises my potential – colleagues consistently describe me as reliable, honest, and a valuable asset to any team.

But my dedication extends beyond professional accolades. I'm a forward-thinking individual with a deep passion for comedy and life in general. I believe in pushing boundaries, embracing challenges, and constantly seeking new ways to learn and grow. My infectious enthusiasm and positive attitude ensure that I never back down from a challenge, always finding innovative solutions and motivating others to achieve their full potential.

W O R K E X P E R I E N C E

Head of Business Programming- Zinc Media PLC

Responsible for generating revenue and managing clients in the Corporate Film division of Zinc Media PLC

• Won three new clients for corporate film production and content marketing
• Identifying and securing new publishing partners for corporate content
• Pitching creative concepts to C-Suite and Director level prospects on video calls and face
• to face meetings
• Working with the Sales Development Representatives to identify tier 1 lead prospects,
• build pipeline and write compelling outreach copy
• Devising content marketing strategy for distribution and maximise visibility of our films
• Managing multiple projects across sectors including agriculture, technology, finance,
• travel and sustainability
• Account management from pre-production to distribution of the final film asset
• Facilitated collaboration between production, post-production and the client by fostering
• an environment of trust and mutual respect.
• Conducted regular meetings with team members to discuss progress on current projects
• and devise ideas for new initiatives.
• Supported business development through marketing initiatives
• Created reports on performance metrics for senior management

Head of Sales- Filming, Photography and Events- Purpose Group

Purpose Group is a property management company who manage multiple sites including a

Film and TV Studio, event spaces, cafes and bars and light industrial spaces

• Responsible for the generation of revenue from filming, photography and event sales across
• multiple sites including 200,000 sqft Film and TV Studio with 7 Stages
• Secured over £6 million of revenue in two years through negotiating contracts with Netflix,
• Sky TV, Leftbank Pictures, Roughcut TV and Apple TV
• Developed and implemented the Sales and Marketing Strategy
• Set and review annual budgets and deliver targets
• Responsible for Business Development and Account management of clients
• Built lasting relationships with key decision makers and develop partnerships
• Lead a team of five individuals within sales, marketing and operations teams
• Submitted detailed monthly and quarterly reports to shareholders and stakeholders
• Provide accurate forecasting and assess business opportunities to negate gaps in the
• pipeline
• Responsible for client journey from initial enquiry to proposal to contracting
• Accountable for making decisions and implementing procedures which improve the
• efficiency and performance of the team

Venue Sourcing Manager- Venuefinder.com

• Set up venue finding agency, Venuefinder Concierge, with relevant IATA and TIDS accreditation
• Designed and implemented a system for qualifying enquiries and progressing them to proposals
• Utilised Salesforce as a CRM system for Venuefinder Concierge and complete all the commission invoicing paperwork
• Arranged and attended site visits with clients for a range of events from team building to Conferences
• Successfully understood and negotiated contract terms and conditions including rates, minimum numbers and cancellation policies
• Created a 2018/19 Business Development Plan
• Regularly attended Industry Trade Shows including being a hosted buyer at The Meeting
• Show, exhibited at Confex, and the BNC Show
• Visited over 100 venues and Hotels across the UK
• Obtained and exceeded established KP's including self sourcing leads and conducting site visits of venues
• Managing the Venuefinder LinkedIn company page
• Completed the Negotiating and Contracting for Event Managers course delivered by The Media House
• Active member of the HBAA and also a member of the Events Committee-offering support
• on major HBAA events including the annual two day forum in July and the AGM in January

Brighton Journalist Works NCTJ Diploma in Journalism September 2014- December 2014

Roehampton University BSc Business Management and Social Anthropology September 2010-2012 (Uncompleted due to family emergency)

Hillview School for Girls

Achieved A-Levels in Psychology, Drama,

English Literature and Language

AS level in Fine Art

September 2002-June 2009

Achieved 10 A* to C GCSE’s