Catriona McAuley Boyle

A Senior Designer with a track record of designing innovative and successful Prints and Textile ranges for both Global Brands names as well as independent Designers. Have shaped the aesthetic and creative direction for the Brands and organisations I have worked for. Have created prints that have been used on multiple Runway shows, Online Look books, Handbags and Accessories, Outlet and Retail collections, Street Art, and Digital projects.

Designs have been worn by celebrities and high-end Fashion followers/ influencers in world renowned fashion magazines and prestigious award shows and music videos. Comfortable working at all levels in organizations and in establishing high performing relationships between different teams and parties. Comfortable dealing with change and adapting to challenging projects.

Excellent communicator and strong team builder with determined and innovative approach to challenges.

Senior Freelance Print designer, Dec 22-Present

• Designing prints and concepts for multiple high end fashion labels.

Senior Print and Scarf Designer Coach, NYC June 20-Dec 22

• Oversee and design all prints for Retail, Runway, Leather goods, Special Projects, and Soft Accessories. • Work closely with Creative/Design director and all senior design leads to build concepts and design multiple prints for each project/season • Direct and review all work from my team before it is presented to senior directors. • Present all print/concept for Retail, Runway, Leather goods, Special Projects, and Soft Accessories to cross categories. • Line manage and direct print designers, apprentices and freelance project based designers. • Responsible for developing all the soft accessory category including designing and developing seasonal essentials, trend focus pieces, material sourcing, developing color palettes, trend analysis, design presentations, supplier briefing, range building and problem-solving technical difficulties. • Coordinated and managed scarves moving into DTV and then licensing. Built all the processes, print tools, archives and step by step guidelines.

Print designer Coach, NYC May 16- June 20

• Member of the Design Team – Working closely with Creative and Design Director to create the look and feel of Coach. Directly impacting the transformation of Coach brand since 2016 with designs adopted for Lady Gaga, JLO, Michael B Jordan, Selena Gomez, Lana Del Ray, Debbie Harry, Kiko, Chloe Moretz, Kate Moss, Lil Nas, Storm Reid, and Rowan Blanchard etc • Present and communicate creatively fresh Concepts, Prints, Drawing and Colourways. Work closely with cross functional teams showing strong multi-tasking abilities. • Creative Prints and Artworks I Have designed have received mass recognition and appreciation for Coach in the Fashion industry with designs being worn at the Meta Gala by Maggie Rodgers, Grammys by Benn Platt and Brit Awards by Lily Allen. Also receiving regular large media coverage in publications such as Vogue, Elle, Interview, Love, Dazed and Vanity Fair etc • Have a strong understanding of the Coach aesthetic, brand guidelines and upholding the standards of innovation and imagination within the company. Able to adapt quickly to each brief and design need. • Extremely receptive to critique, feedback, and open communication. • Passionate about mentoring and motivating junior team members to grow and deliver exceptional work which exceeds expectations. • Expert on Ned Graphics and photoshop programs, producing high volumes of design development and colour ways quickly and efficiently.

EDUCATION -

2013-2015 MA Fashion Textiles, Central Saint Martins 2004 - 2008

BA HONS Textile Design, Glasgow School of Art

AWARDS AND ACHIEVEMENTS - • Top Performer of Coach Design Team • Awarded L’Oreal Professional Scholarship at London Fashion Week for AW15 MA collection. • Sponsored by Sophie Hallette for AW15 MA collection for London Fashion Week. • Sponsored by Superga for AW15 MA collection for London Fashion Week • Finalists for Tods and Chloe Award • BA Hons collection was selected and shown on WGSN as part of ‘Generation Next’ and Tex Print